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| Fakta om uddannelsen Undervisningssprog: Engelsk (Se sprogkrav) | Studiested: Aarhus | Studiestart: August / september |
The MSc in Business Administration - Business Psychology (cand.soc.) is a two-year master’s programme designed to develop graduates with a deep understanding of how human behaviour drives business performance. The programme combines a solid foundation in business economics and business administration with advanced psychological and organisational insights, enabling you to design effective inteventions and communicative iniatives that support performance, wellbeing and collaboration in organisations.
Through an interdisciplinary skill integrating business economics, business administration and psychology, students learn to translate behavioural and organisational insights into value-creating initiatives. Graduates are equipped to advise leaders, design and lead people processes and contribute to strategic decision-making across the organisaton.
Companies and organisations increasingly seek graduates with this unique profile, recognising the critical role of human behaviour in driving performance, decision-making and sustainable workplace well-being.
In today’s highly competitive and continuously evolving business environment, organisations face complex challenges that require collaboration across diverse skill sets, functions, and organisations. With team-based work and digital workplaces now the norm, and responsibilities increasingly delegated, businesses must continuously adapt to significant changes. In this context, a profound understanding of human behaviour and psychology is essential for sustaining performance, promoting employee health and well-being, driving effective organisational change, and ensuring clear communication both internally and externally. Additionally, organisations must design strategies to alter behaviour, anticipate the consequences of delegated responsibilities, and adapt to dynamic environments.
The Master’s degree in Business Psychology combines rigorous theoretical knowledge with practical skills to address the challenges of modern organisations. The progression of the programme ensures that you move from conceptual understanding to strategic application to prepare you for real-world challenges:
From 2026, the Business Psychology programme will be offered as both MSc in Business Administration – Business Psychology (cand.soc.) and MSc in Economics and Business Administration – Business Psychology (cand.merc.). The two tracks are taught jointly, with identical courses, teaching, and examinations. Your final degree title depends on the track you choose.
Developed in collaboration with industry representatives, the Master’s degree in Business Psychology ensures that you meet the future needs of the job market. Companies are actively engaged in the programme, offering guest lectures, case studies, and company visits. This collaboration not only keeps the curriculum relevant but also provides you with real-world insights and networking opportunities, enhancing your employability upon graduation.
There is a growing need for professionals who combine strong business acumen with deep psychological insights across various industries. The interdisciplinary focus of the programme prepares you to address organisational challenges, from enhancing employee performance and well-being to managing transformative change and strategic decision-making.
As a graduate of the Business Psychology master’s programme you can pursue careers in a wide range of rolesincluding:
I denne sektion kan du finde ud af, hvad der skal til for at komme ind på kandidatuddannelsen i Erhvervsøkonomi - Business Psychology (cand.soc.).
De næste afsnit forklarer, hvordan du kan opfylde adgangskravene, afhængigt af om du har:
Derudover kan du finde ud af, hvilke sprogkrav der gælder, og hvilke rangeringskriterier vi vurderer din ansøgning ud fra, når vi prioriterer blandt de indkomne ansøgninger.
Følgende bacheloruddannelse giver dig retskrav på optagelse på kandidatuddannelsen i Erhvervsøkonomi - Business Psychology (cand.soc.):
Bacheloruddannelsen i Erhvervsøkonomi med tilvalg fra Aarhus Universitet
Retskrav betyder, at du har ret til at blive optaget på den kandidatuddannelse, der bygger oven på den bacheloruddannelse, som du har gennemført ved samme universitet. Det kræver dog, at du søger om optagelse senest tre år efter gennemført bacheloruddannelse.
Hvis du har en af de følgende bacheloruddannelser, opfylder du adgangskravene til uddannelsen:
*Bemærk, hvis din HA eller BSc i Economics and Business Administration fra Aarhus Universitet eller en anden dansk uddannelsesinstitution er færdiggjort før år 2010, vil det i forbindelse med behandlingen af din ansøgning blive vurderet, om den lever op til adgangskravene beskrevet under afsnittet ”Adgang med anden uddannelse”.
Udover de bacheloruddannelser, som allerede er vurderet til at give adgang til denne uddannelse, kan der også være andre uddannelser, der opfylder adgangskravene afhængigt af fagsammensætningen og vægtningen af dine kurser.
Du kan få adgang til kandidatuddannelsen, såfremt universitetet vurderer, at din uddannelse har et niveau, omfang og indhold, som svarer til de faglige krav, der angives herunder.
| Du kan opfylde adgangskravet med en anden uddannelse, hvis du har følgende fagområder: | ECTS-krav |
| Metode (it og statistik skal være dækket eksplicit) | 15 |
| Marketing | 7,5 |
| Finansiering | 7,5 |
| Regnskab | 7,5 |
| Ledelses- og Organisationsteori | 7,5 |
| Mikro- og makroøkonomi (begge områder skal være dækket) | 10 |
| Ekstra ECTS indenfor ovennævnte erhvervsøkonomiske fagområder | 20 |
| Bachelorprojekt | 10 |
| I alt | 85 |
Vi kan ikke på forhånd vurdere, om netop din uddannelse vil opfylde ovenstående krav. Vi vil derfor anbefale dig at søge ind på uddannelsen, hvis du selv vurderer, at du opfylder fagkravene. Det er i den forbindelse en god ide at sammenligne din uddannelse med de direkte adgangsgivende uddannelser.
Du skal udfylde dette bilag hvis du har taget din bacheloruddannelse på et universitet uden for Danmark. Bilaget bruges i vurderingen af din ansøgning.
Download bilag
Alle kandidatuddannelser på Aarhus Universitet har adgangsbegrænsning. Det betyder, at du ikke er garanteret optagelse, selvom du opfylder adgangskravene. Når vi skal prioritere blandt ansøgerne, vurderer vi din ansøgning ved at kigge på en række faste rangeringskriterier, som du kan se herunder.
Hvis du har retskrav, er du garanteret en plads på uddannelsen og behøver ikke forholde dig til rangeringskriterierne.
Hvis der er flere kvalificerede ansøgere end ledige studiepladser, lægges der vægt på følgende kriterier ved udvælgelsen (hvert kriterie vægter 1/3):
Karakterniveau fra adgangsgivende uddannelse
Opnåede karakterer i relevante fagområder:
Ledelses- og organisationsteori
Metode
Relevante fagområder (målt i ECTS). I denne vurdering indgår ikke ECTS, som er en del af adgangskravene beskrevet under ’Andre uddannelser der kan give adgang’ *.
Ledelses- og organisationsteori
Metode
* Fagområderne vurderes ud fra følgende pointsystem: 1 point pr. ekstra ECTS inden for det relevante fagområde. Du kan maksimalt få 15 point indenfor dette kriterie. EKSEMPEL: Hvis du fx har 10 ECTS inden for et relevant område, hvor kravet er 7,5 ECTS, får du 2,5 point.
Vær opmærksom på, at karakterer opnået efter ansøgningsfristen ikke tages med i vurderingen.
Du skal kunne dokumentere, at du har engelskkvalifikationer svarende til dansk gymnasialt B-niveau. Hvis du har retskrav på optagelse (se ovenfor), er du ikke omfattet af denne regel.
Læs hvordan dit engelsk-niveau skal dokumenteres, hvis du ikke har en dansk gymnasial uddannelse.
I studieordningen kan du finde yderligere oplysninger om, hvad de enkelte fag indeholder. Du kan også se studiets opbygning, og hvilke krav, der bliver stillet til dig som studerende – herunder eksamensformer og eksamenskrav.
Uddannelsen er godkendt med engelsk som udbudssprog. Udbudssproget er det sprog, der som udgangspunkt undervises i på uddannelsen.
Et fag har typisk to ugentlige forelæsninger, men du kommer også til at møde andre undervisningsformater og -længder. Du kan ved semesterstart se, hvornår timerne ligger hen over ugen, og du kan også se, hvornår eksamen afvikles. Du skal være forberedt på, at studiet er et fuldtidsstudium, og at timerne kan ligge i tidsrummet 8-18.
Udover at forelæsningerne skaber læring, så sker en stor del af læringen ved, at du selv arbejder med stoffet, og selvom forelæsningerne i høj grad styrer de emner, som du skal studere, så anbefaler vi kraftigt, at du finder en eller flere medstuderende at arbejde sammen med - al erfaring siger, at det er en god læringsform, og så sikrer det dig også et social netværk.
Du får din daglige gang i Universitetsbyen, hvor du kommer til at møde undervisere fra Institut for Virksomhedsledelse, Institut for Økonomi og Psykologisk Institut. De første to institutter har hjemme i Universitetsbyen, og Psykologisk Institut er placeret på Bartholins Allé i Universitetsparken. Du kan finde studiepladser på campus, og du deler undervisningslokaler, auditorier og kantine med studerende fra andre erhvervsøkonomiske uddannelser, så der er rigtig gode muligheder for at deltage i et aktivt studie- og socialt liv. Både faglige og sociale aktiviteter prioriteres højt, og studenterforeningerne arrangerer studieture, fester og virksomhedsbesøg. På campus vil du også kunne møde ”SAF – Soc’ernes Aktivitetsforening”, som stabler diverse sociale og faglige arrangementer på benene.
Forskning og undervisning er tæt forbundet på de tre institutter, og der lægges vægt på, at undervisningen er forskningsbaseret. Institutterne har også en del fastansatte medarbejdere med international baggrund. Du vil derfor helt naturligt også blive trænet i at arbejde på tværs af kulturer.
- oplevet, fotograferet og filmet af de studerende selv.
Med tusindvis af billeder giver #yourniversity dig et indblik i hverdagen som studerende på AU, i festerne, overspringshandlingerne, eksamen og alt det andet, du kommer til at bruge din studietid på.
Billederne er brugernes egne, delt med #Yourniversity, #AarhusUni og fagspecifikke AU-hashtags.
“Business Psychology stands out as the only programme that integrates deep psychological insights with a solid business understanding. In my role as a Learning Specialist, this unique combination enables me to design people development initiatives that balance employee motivation with the organisation’s strategic goals. This profile gives me the sense that I can make a real difference in modern workplaces.”
Marie Frandsen, Learning Specialist, Danske Commodities
"The Master’s programme in Business Psychology has provided me with a strong foundation in both organisational understanding and human behavior. It is a unique combination of psychology and business insight, which I draw on to foster collaboration and drive strategic change processes in my daily work. It is a program that connects people and business in a meaningful way."
Marika Skov, Project Manager, Strategy & Omnichannel, Salling Group
"The master’s programme in Business Psychology has given me a broad understanding of human behavior in organisations and the communication that ties it all together. I have learned to analyse complex issues across stakeholders and to see multiple perspectives, which provides me with a distinctive approach to tackling challenges. As a team leader for drivers at Arla, my foremost task is to move people forward so that they feel both motivated and safe during times of change. Historically, drivers have felt at the bottom of the hierarchy, and my education equips me with the tools to understand their reactions, listen beyond the surface, and tailor my communication so that we can engage in constructive dialogue—even on difficult topics.The program enables me to understand underlying intentions and adapt communication to the situation, which strengthens collaboration and prevents conflicts."
Sarah Svendgaard, Team Manager, Arla Foods
"My degree in Business Psychology has given me a strong and broad foundation that I use every day as an external organisational consultant. With courses that translate easily into the real world, it has broadened my perspective and equipped me with tools to bridge the gap between theory and practice. The unique combination of management, economics, and psychology enables me to navigate complex organisational dynamics while also understanding the people within these organisations – their thoughts, needs, and behavioral patterns."
Katrine Evelyn Amby-Bech, Organisationskonsulent, UKON
"Through my Master’s degree in Business Administration – Business Psychology, I have gained a deep understanding of how psychological mechanisms drive decision-making, communication, and organisational behavior in business contexts. The interdisciplinary learning from management, economics, and psychology has provided me with strong analytical skills, which I actively apply in my work today when designing meaningful organisational change processes. It is precisely this interdisciplinary learning and combination that made the programme so appealing to me—and something I would not have been able to gain through any other degree. I give my warmest recommendations for the program, both because the courses themselves are highly engaging, the knowledge is directly applicable in the business world, and the teaching is truly inspiring!"
Louise Grosen, Specialist, Learning & Development, People & Culture, Salling Group
"The Master’s degree in Business Psychology has given me the knowledge and tools to view problems from a different perspective. It truly combines the economic, management, and psychological dimensions, enabling you to integrate all three when addressing real-world challenges. In my daily work within Talent Acquisition and recruitment, I especially draw on my knowledge on decision-making, personality profiles, and workplace psychology in general."
Lisbeth Nørgaard Mogensen, Talent Acquisition Consultant, Arla Foods
There is a growing need for professionals who combine strong business acumen with deep psychological insights across various industries. The interdisciplinary focus of the programme prepares you to address organisational challenges, from enhancing employee performance and well-being to managing transformative change and strategic decision-making.
As a graduate of the Business Psychology master’s programme you can pursue careers in a wide range of rolesincluding:
"The combination of business understanding and a human-centred perspective is highly relevant and unique, particularly in areas like performance, well-being, and talent development. Graduates with a Business Psychology profile are uniquely suited for roles in leadership development, group dynamics, and organisational psychology. Their ability to integrate business understanding with human perspectives sets them apart."
Sidsel Andersen Risager, Director, Head of People Partnering & Development, Danske Commodities
“This programme’s psychological and business dimensions are increasingly relevant in navigating matrix organisations and creating environments that foster both collaboration and well-being. A Business Psychology graduate can thrive in many roles, from Talent Attraction to Sustainability & Communication, always bringing a strong understanding of the business’s human and psychological aspects”.
Ida Skaarup Madelung, Senior People & Culture Business Partner, Salling Group
"The understanding of business psychology aligns perfectly with the HR Business Partner role. Anticipating reactions, understanding behaviours, and advising top management during decision-making processes are crucial skills.”
Christian Jørgensen, HR Senior Manager, HR Partner, Danish Crown