Aarhus Universitets segl

DIGITAL BUSINESS MANAGEMENT

Kandidatuddannelse

Fakta om uddannelsen 
Undervisningssprog | Studiested: Aarhus  |  Studiestart: August / september (ingen vinterstart)

Introduktion

The MSc programme in Digital Business Management addresses the increasing demand for business professionals who are able to apply digital technologies and data-driven methods to create new business opportunities and who understand the effects of digital technologies on management, organisation and work in corporations. The Digital Business Management track qualifies you to contribute to the acceleration of the digital development and to bring new digital skills into companies that are born digital or are on the threshold to a digital transformation.

Deep understanding of the digital business

Digital technologies have become a driving force behind business transformation for companies of all sizes across all industries and sectors. Digital transformation involves the development of structures and processes that allow the company not only to leverage data and algorithms to improve its efficiency, but also to facilitate interactions with customers, suppliers and other stakeholders as well as to create new business models, products and services. As a result, it is imperative for companies to address digitalisation as a holistic, company-wide change process that blurs the line between business and technology. This implies a fundamental change in the management and organisation of companies and creates new demands for innovative employees with digital skills, who are qualified to work in the intersection between business and technology within various areas of the business.

The MSc programme in Digital Business Management addresses the increasing demand for business professionals with digital competencies that cover both technical skills (e.g. programming skills) and non-technical skills (digital business understanding and the ability to drive digital innovation). The programme builds on business administration, digital technologies, IT and data science as well as organisational and management perspectives. It provides you with a deep understanding of theories and strategies within the field of  digital business as well as hands-on experience with advanced methods and tools used in the intersection between business and technology.

The MSc programme in Digital Business Management has been developed in collaboration with relevant representatives from the business community to ensure that it fulfils the future needs of the job market. The close collaboration with the business community ensures the continuing relevance of the programme and enables a fruitful dialogue between you as a student and the business community. The teaching activities on the programme include hands-on work with real cases and guest lectures, and you have the opportunity to go on an internship in a company (in Denmark or abroad) on the third semester of the programme.

Career 

The MSc degree in Digital Business Management prepares you to lead and manage the digital transformation of companies of all sizes and to create business opportunities using digital technologies and data-driven methods. Meet potential employers here.

Positions include:

  • Digital Business Developer
  • Digital Transformation Specialist
  • Product Owner
  • Data Scientist
  • Consultant
MSc in Digital Business Management Watch the video and learn how Frederik and Anne Sofie from Salling Group put their digital business understanding into play in their current jobs.

Adgangskrav

Retskrav på optagelse

Kun ansøgere med bacheloruddannelserne HA og BSc in Economics and Business Administration fra Aarhus Universitet har krav på optagelse på den engelsksprogede cand. merc. uddannelse. Dette er under forudsætning af, at der søges om optagelse på kandidatuddannelsen gennem ansøgningssystemet senest ved sommeroptaget tre år efter bacheloruddannelsens afslutning. Bemærk at man kun kan bruge sit retskrav én gang.

Læs mere om retskrav.

Direkte adgangsgivende bacheloruddannelser

Ansøgere med en direkte adgangsgivende eksamen opfylder adgangskravene til uddannelsen, men er ikke sikret optagelse, da uddannelsen er adgangsbegrænset. Bemærk, at disse ansøgere også skal dokumentere, at de opfylder sprogkravet til uddannelsen. De adgangsgivende uddannelser er:

  • Ansøgere med en bacheloruddannelse i Erhvervsøkonomi med tilvalg, studieordning 2017 og frem, fra Aarhus Universitet.
  • Ansøgere med en bacheloruddannelse i Erhvervsøkonomi-erhvervsret (HA(jur.)) fra Aarhus Universitet med studiestart september 2014 eller senere opfylder adgangskravene til cand.merc., såfremt ansøgere har opfyldt krav til særlig sammensætning af valgfag (10 ECTS inden for godkendte erhvervsøkonomiske fag).
  • Ansøgere med en bacheloruddannelse i erhvervsøkonomi, HA (generel erhvervsøkonomi) fra en dansk uddannelsesinstitution*
  • Ansøgere med en bacheloruddannelser HA og BSc in Economics and Business Administration ved Aarhus Universitet, der ikke længere har retskrav til kandidatuddannelsen*

*Bemærk, hvis din HA eller BSc i Economics and Business Administration fra Aarhus Universitet eller en anden dansk uddannelsesinstitution er færdiggjort før år 2000, vil det i forbindelse med behandlingen af din ansøgning blive vurderet, om den lever op til adgangskravene beskrevet under afsnittet ”Adgang med anden uddannelse”.

Adgang med anden bacheloruddannelse

Andre bacheloruddannelser kan give adgang til den engelsksprogede cand. merc. uddannelse. I vurderingen vil der blive lagt vægt på, at din bacheloruddannelse har et tilstrækkeligt indhold af erhvervsøkonomiske fag svarende i niveau, omfang og indhold til en HA/BSc in Economics and Business Administration fra Aarhus Universitet. Følgende fagområder skal derfor være dækket i det angivne ECTS-omfang:

Fagområde

ECTS

Metode*

15 ECTS

Marketing

7,5 ECTS

Finansiering

7,5 ECTS

Regnskab

7,5 ECTS

Ledelses- og Organisationsteori

7,5 ECTS

Mikroøkonomi

5 ECTS

Operations Management

5 ECTS

Ekstra ECTS inden for ovennævnte fagområder

25 ECTS

I alt inden for Erhvervsøkonomi

80 ECTS

*Bemærk, ansøgere skal have 15 ECTS inden for metode, herunder mindst 10 ECTS kvantitativ metode eller statistik, dog medtages maksimalt 5 ECTS inden for matematik.

Optagelse på cand.merc. på baggrund af en professionsbachelor

For at opfylde adgangskravene til en erhvervsøkonomisk kandidatuddannelse (cand.merc.) skal du med en Professionsbachelor i Finans eller Professionsbachelor i International handel og markedsføring have bestået bestemte valgfag på din uddannelse. Du kan i denne oversigt se, hvilke fag du skal have bestået på din professionsbachelor.

Sprogkrav

Undervisningssproget er engelsk, og derfor skal alle ikke-retskravsansøgere dokumentere engelsk på dansk gymnasialt B-niveau (dansk gymnasieniveau med et karaktergennemsnit på minimum 3,0) eller tilsvarende.

Læs hvordan dit engelsk-niveau skal dokumenteres, hvis du ikke har en dansk gymnasial uddannelse.  

Download bilag til din ansøgning

Hvis du søger om optagelse på baggrund af en international bacheloruddannelse, skal du udfylde dette bilag og vedhæfte det til din ansøgning. Bilaget bruges i vurderingen af, om du opfylder adgangskravene. 

Download bilag

Adgangsbegrænsning fra 2022 

Fra og med optagelsen i 2022 er der adgangsbegrænsning på kandidatuddannelsen i Erhvervsøkonomi (cand.merc.). For studerende uden retskrav er det derfor ikke i sig selv en garanti for optagelse at have opfyldt adgangskravene. 

Bemærk, at der er særlige begrænsninger for supplering til uddannelser med adgangsbegrænsning. Af samme årsag tilbydes forhåndsvurderinger ikke længere.

Læs mere om supplering.

Udvælgelseskriterier

Såfremt der er flere kvalificerede ansøgere end ledige studiepladser, prioriteres kvalificerede ansøgere efter et simpelt gennemsnit. Det simple gennemsnit udregnes ud fra de fag med gradueret bedømmelse (det vil sige fag bedømt med en numerisk karakter), der på ansøgningstidspunktet er bestået på den adgangsgivende uddannelse.

Uddannelsens opbygning

Studieordning

I studieordningen kan du finde yderligere oplysninger om, hvad de enkelte fag indeholder. Du kan også se studiets opbygning, og hvilke krav, der bliver stillet til dig som studerende – herunder eksamensformer og eksamenskrav.

Undervisningssprog

Uddannelsen er godkendt med engelsk som udbudssprog. Udbudssproget er det sprog, der som udgangspunkt undervises i på uddannelsen.

I studiediagrammet nedenfor kan du se de forskellige fag. Du kan finde en beskrivelse af fagene i studiediagrammet.


Uddannelsen består af 4 semestre. På de første to semestre har du alle obligatoriske fag, mens du på de sidste to semestre har mulighed for selv at specialisere dig i en ønsket retning.

første semester følger du forudsætningsfag, der danner et metodisk og akademisk grundlag for de følgende semestre.

andet semester følger du specialiseringsfag.  

På tredje semester kan du vælge valgfag inden for dit interesseområde. Fagene kan tages enten på Aarhus BSS i løbet af semesteret, på AU Summer University eller på et af vores mere end 300 partneruniversiteter i udlandet. Du kan også deltage i et projektorienteret forløb i en virksomhed i Danmark eller i udlandet.  

Fjerde semester er dedikeret til speciale. Du kan frit vælge specialeemne, og på den måde får du chancen for at koncentrere dig om og specialisere dig inden for et specifikt interesseområde.


Beskrivelse af fag

The MSc programme in Digital Business Management focuses on digitalisation from a business perspective, technological perspective and a data perspective. This tripartite focus is reflected in the structure and progression of the programme.

The MSc programme in Digital Business Management focuses on digitalisation from a business perspective, technological perspective and a data perspective. This tripartite focus is reflected in the structure and progression of the programme.

The business perspective focuses on why it is important for companies to transform into a digital business (Value Creation in the Digital Economy 1st semester), and how organisations can create structures and processes to benefit from new digital opportunities (Organising for Digital 2nd semester)

The technological perspective focuses on providing you with a digital mindset that enable you to understand  the technical premises for digitalisation and the business potential of emerging technologies (Digital Fundamentals for Emerging Technologies 1st semester) and how technology and business are becoming interwoven (Enterprise Architecture Management 2nd semester).

The data perspective provides you with an understanding of advanced quantitative and qualitative methods (Research Methods for Digital Business 1st semester) and how to use data-driven methods in decision-making processes and in solving business problems (Data Science for Business 2nd semester). 

Contact

Contact Christiane Marie Høvring if you have questions about the track or the individual courses: cmoh@mgmt.au.dk

Kursusbeskrivelse

Kursusbeskrivelser til linjens nye fag publiceres senest den 15. april 2024 for efterårssemestret og senest 15. oktober 2025 for forårssemestret.

Indtil da kan tidligere udbudte fag ses i studiediagrammet nedenfor. Fag, der ikke kan findes via studiediagrammet, kan findes vha. nedenstående links. Der tages forbehold for ændringer i de kommende kursusbeskrivelser.

1. semester

Methods in Digital Business Management ækvivalerer med Research Methods for Digital Business.

Studieliv

Undervisning

Som studerende er du ansvarlig for din egen indlæring og uddannelse. Undervisningsåret er delt ind i to semestre. Første semester starter i uge 36 (ca. 1. september) til ca. midt december med eksamensperiode fra ca. midt december til 31. januar. Anden semester løber fra ca. 1. februar til midt i maj, hvor der eksamensperiode indtil 30. juni. 
Bemærk, at dette er udgangspunktet, og der kan forekomme variationer.

Vores undervisning og undervisningsformer gør vores studerende og vores dimittender attraktive for erhvervslivet.

Gruppearbejde

Ved at løse opgaver i grupper, som typisk består af tre til fire studerende, lærer du at arbejde sammen med dine medstuderende omkring en given opgave.

Læsegrupper har også en funktion uden for eksamensperioderne. Her har du mulighed for sammen med gruppen at diskutere faglige problemer og gennemgå materialet til næste undervisningsgang.

Læsegrupper får på den måde både en social og en faglig funktion.

Forelæsninger og holdtimer

Til forelæsninger i et auditorium kan der være plads til op mod 300 studerende. Den anden halvdel foregår som holdtimer eller øvelsestimer, ligesom du kender det fra gymnasiet eller handelsskolen. Her er der mulighed for at stille spørgsmål, gennemgå øvelser og diskutere stoffet.

Følg studielivet på Aarhus Universitet

- oplevet, fotograferet og filmet af de studerende selv.

Med tusindvis af billeder giver #yourniversity dig et indblik i hverdagen som studerende på AU, i festerne, overspringshandlingerne, eksamen og alt det andet, du kommer til at bruge din studietid på.

Billederne er brugernes egne, delt med #Yourniversity, #AarhusUni og fagspecifikke AU-hashtags.

Karriere

The MSc degree in Digital Business Management prepares you to lead and manage the digital transformation of companies of all sizes and to create business opportunities using digital technologies and data-driven methods. After completing this programme, you will be able to:

  • understand and analyse how to manage the complex and challenging strategic, business, and organisational processes taking place in the intersection between business and digital technology within various areas of the business
  • master the processes of of assessing, selecting, analysing and implementing the digital technologies and IT systems needed to support digitalisation and create business value
  • design and structure a digital enterprise, its components, its integrations, and its business models. 
  • understand and appropriately choose and apply data science methods to to solve business problems as well as understand the possibilities and limitations of data science and business analytics

Positions include:

  • Digital Business Developer
  • Digital Transformation Specialist
  • Product Owner
  • Data Scientist
  • Consultant

Mød potentielle arbejdsgivere


Emil Skjold Andersen
Chief Commercial Officer, Iterator IT


1) What makes the MSc in Digital Business Management unique from your perspective?
The degree programme is unique because it has strong focus on the commercial aspects of digitalisation. Many businesses focus extensively on digitalisation but often forget to analyse the external business opportunities provided by digitalisation, including preparing specific business cases or in-depth market analyses. This applies in particular for Danish SMEs. IT and digitalisation have traditionally been placed in finance departments, but recent years have seen a shift towards involving sales and business development to a greater extent, and this demands more of the commercial skills of employees. 

 2) What competencies demanded by your business does the degree programme provide?
The coupling between technical and commercial aspects enables students to ask critical questions and understand the opportunities as well as the problems arising from digitalisation. Broad understanding of various technological tools and business case modelling enables graduates to independently analyse issues/opportunities and then develop the relevant and most profitable solutions. 

3) What type of job function will an MSc Digital Business Management graduate be able to fill at your business (or at your customers)?
Graduates will be able to independently perform tasks related to analysing the opportunities and potentials involved in digitalisation; as a product owner or a business development consultant internally in the businesses of our customers, for example, or on a consultancy basis in the scooping/implementation processes in IT companies such as ours. I see a huge potential in graduates taking on jobs within project management, because they not only understand the technical aspects of a digital product, they also have a good understanding of stakeholder interests, as well as the commercial value created by the digital solution. 


Alexander Andreasen

Strategy Management Consultant, Capgemini Invent Denmark
 

1. What makes the MSc in Digital Business Management degree programme unique from your perspective?

Businesses in general are undergoing digital transformation, and understanding technologies and their potentials has highest priority for many, regardless of the industry.

Digital Business Management hits this right on target in this regard because Digital Business Management graduates can use digital technologies to reinvent business models or transform products and customer experiences and to ultimately create value for businesses.

2. What competencies demanded by your business does the degree programme provide?

This degree programme provides core competencies within communication and collaboration which are essential for successful digital transformation that cuts across the entire organisation. We are looking for people with competencies within digital business, and with technical skills; such employees are also in much demand throughout the labour market.


3. What type of job function will an MSc Digital Business Management graduate be able to fill at your business (or at your customers)?

As a management consultant at Capgemini Invent, you will be a trusted advisor to managements in various types of business. You will get to work with strategies, analyses, business cases, technology selection, process optimisation, change management, data management, agile coaching, and more.


Niklas Craft

Head of Agile and Transformation Consultant, IBM Denmark


1. What makes the MSc in Digital Business Management unique from your perspective?

The degree programme provides a commercial perspective on the future use and development of IT, as well as insight into how to navigate and manage this development. The programme provides a unique basis for taking on various IT and business roles in businesses with large or small IT projects.

2. What competencies demanded by your business (or that of your customers) does the degree programme provide?

At IBM, we are particularly positive about the commercial perspective provided by the degree programme, which means that any future employee will be able to innovate and create meaningful value both internally in our own business and as a consultant with our customers. Furthermore, the programme focuses on data science and AI, and these are both having an ever-greater impact on IT development.


3. What type of job function will an MSc Digital Business Management graduate be able to fill at your business (or at your customers)?

Many components of the programme provide a solid foundation for fast-track career advancement, because elements of the subjects touch on challenges related management. This means that the foundation you obtain as a graduate can lead you to job opportunities that you would otherwise not be able to achieve as a new graduate. More specifically, the job functions that IBM sees as a possibility for newly graduated students include agile consultant, IT business consultant, associate project manager, business analyst, etc.