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Undervisningssprog: Engelsk  (Se sprogkrav)  | Studiested: Aarhus  |  Studiestart: August / september (ingen vinterstart)


MSc in Economics and Business Administration - Innovation Management and Business Development educates agents for change, entrepreneurship and innovation. Graduates will master the complex process of innovation, starting at the identification of new ideas, product/service or opportunities that create future growth and value for new and existing businesses. You will be able to manage (design, finance and implement) innovative ideas and ventures in various settings as business developers, project managers or entrepreneurs based on the most recent knowledge about the innovation and entrepreneurial process and their pitfalls.

Different courses will also train you in how to work creatively with problem solving, how to translate theory into practice and collaborate across diverse knowledge domains. The Master degree is taught in close contact with firms and with a combination of lectures, assignments and hands-on work with cases and projects.

"At the MSc in Economics and Business Administration - Innovation Management and Business Development everything is built around 'hands on' work where we work with people from Research & Development departments to get a real life picture of how to develop new products. We have also had the opportunity to develop a product where we have been invited by a company to do further development at their facilities.

I would like to be part of a R&D team in a company with a lot of focus on innovation. Innovation management helps me to see the bigger picture and eventually I would like to manage the process of innovation."


Direkte adgangsgivende bacheloruddannelser

De erhvervsøkonomiske bacheloruddannelser HA og B.Sc. in Business Administration herunder alle toninger fra Aarhus BSS ved Aarhus Universitet giver adgang til cand.merc. Bemærk, at der er særlige krav til valgfagssammensætningen ved HA (jur.).

Har du en bacheloruddannelse i erhvervsøkonomi, HA (Generel erhvervsøkonomi) fra en dansk uddannelsesinstitution opfylder du automatisk de specifikke adgangskrav, og kan optages direkte, hvis der ikke er adgangsbegrænsning på specialiseringen.

Du vil også med en HD (erhvervsøkonomisk diplomuddannelse) kunne optages på en erhvervsøkonomisk kandidatuddannelse, dog med krav om supplerende fag svarende til 20 ECTS.  Du kan i oversigten over suppleringsfag se, hvilke fag du skal supplere med, hvis du ønsker at starte på kandidatuddannelsen. Suppleringsfagene skal være bestået inden studiestart på kandidatuddannelsen.    

Adgang med anden uddannelse

Hvis du har en anden uddannelse med tilsvarende fagligt indhold, vil det i forbindelse med behandlingen af din ansøgning om optagelse blive vurderet, om du opfylder adgangskravene.
Du kan også få din uddannelse forhåndsvurderet ved Optagelse til kandidat og tilvalg mellem 1. september og 1. december. I vurderingen vil der blive lagt vægt på, at din bacheloruddannelse har et tilstrækkeligt indhold af erhvervsøkonomiske fag, således at følgende fagområder er dækket i det angivne ECTS-omfang:

Kvantitativ og Kvalitativ Metode





7,5 ECTS

Finansiering og Regnskab


Ledelses- og Organisationsteori

7,5 ECTS



Ekstra ECTS inden for ovennævnte fagområder


I alt inden for Erhvervsøkonomi



Undervisningssproget er engelsk, og derfor skal alle ansøgere dokumentere engelsk på dansk gymnasialt B-niveau eller tilsvarende.

Optagelse på cand.merc. på baggrund af en professionsbachelor i 2020

Fra og med optagelsen i 2020 skal du med en Professionsbachelor i Finans, Professionsbachelor i International handel og markedsføring eller en Professionsbachelor i Økonomi og IT supplere med fag svarende til 30 ECTS for at kunne blive optaget en erhvervsøkonomisk kandidatuddannelse (cand.merc.). Du kan i denne oversigt se, hvilke fag du skal supplere med for at kvalificere dig til optagelse. Hvorvidt du har mulighed for at supplere vil afhænge af din uddannelseskombination og hvilke valgfag du har taget.
Suppleringsfagene skal være bestået inden studiestart på kandidatuddannelsen.

Du kan læse om regler og begrænsninger for supplering her.

Uddannelsens opbygning


I studieordningen kan du finde yderligere oplysninger om, hvad de enkelte fag indeholder. Du kan også se studiets opbygning, og hvilke krav, der bliver stillet til dig som studerende – herunder eksamensformer og eksamenskrav.

I studiediagrammet nedenfor kan du klikke på de forskellige fag og læse de enkelte fagbeskrivelser.


First semester

Management Research Method (10 ECTS)
This course focuses on the production of qualified and justified knowledge which meets the requirements of scientific quality criteria. This is a sine qua non issue for any candidate in business economics, who wishes to make decisions on an informed background. The course introduces a variety of research designs applicable when carrying out research in the area of organisation and management and related areas. In the first part of the course, focus will be on the philosophical issues pertaining to the creation of valid knowledge. In the second part of the course, focus will be on techniques in terms of data collection and analysis. These techniques include qualitative as well as quantitative approaches.

Readings in Innovation and Entrepreneurship (5 ECTS)
This course will train students in reading and understanding academic papers and case studies. Students will gain improved ability to read, question, and form conclusions from research-based literature and cases. Students will gain an overview of the central classic and contemporary literature in the field of innovation and entrepreneurship and the ability to critically evaluate and choose relevant literature in this field. The course is the foundation for understanding innovation and entrepreneurship research. As such, it serves to provide theoretical support for hands-on courses and students develop the skills to understand the more theoretically focused courses.

Innovation Challenge (10 ECTS)
This course aims to give students experience working with real life innovation challenges formulated by participating companies and organisations. By completing this course, students will have obtained a thorough understanding of the central phases of the innovative process and their challenges. As students will work with real life development challenges presented by participating companies, the course will give them an understanding of the work, conditions and constraints of innovative projects. Since students will carry out the work in four-five member groups, they will also improve their cooperation skills. The course will move beyond theory and use it hands-on in the art of innovation, by tackling innovation challenges from start to finish and gain an in-depth understanding of the principles of the innovative process. Students will learn to empathise with customers, synthesise learnings, and rapidly prototype and test new ideas through a series of hands-on exercises. 

Financing Innovation and Entrepreneurship (5 ECTS)
The aim of this course is to enable students to understand and perform the crucial tasks of planning and acquiring financing for innovative and entrepreneurial projects, products and/or services. Students are introduced to a wide range of financial tools often used in entrepreneurial and innovative projects, whether organised within an existing organisation or by way of establishing a new organisation/start-up. By completing this course, students should have obtained a thorough understanding of multiple ways of financing innovative and entrepreneurial projects and their underlying requirements. Students will work with concrete cases throughout the course. This way, the course will provide a hands-on understanding of specific trade-offs in using various financial means and strategies; from bootstrapping to crowdfunding, to different types of debt and equity. The trade-offs relate to availability, risks, costs, benefits and dependencies associated with financial alternatives.


Second semester

Managing Innovation (10 ECTS)
This course will give students an understanding of the fundamentals of managing creativity and innovation at individual, team and firm level. Students will acquire knowledge about central concepts of innovation and of how to manage innovation in terms of organisational structures, competences, and processes of innovation. The course focuses on the organisational activities of innovation, how to organise them effectively, and how to overcome the challenges of collaboration, knowledge sharing, and complex problem solving. Emphasis is placed on learning, applying and adapting various frameworks designed to capture, understand, and explain the nature of innovation and its management. 

Business Development, Innovation and Strategy (10 ECTS)
The course will give students an understanding of business development, innovation and strategy from a technology and industry perspective. The course focuses on identifying new business opportunities resulting in new firms (entrepreneurs) or innovations in established firms. Central concepts are organizations and networks, communities, university-industry collaborations, users as entrepreneurs, firm boundaries, and how organizations evolve and change over time. These concepts highlight how entrepreneurs and existing organizations source and internalize new ideas and knowledge from external partners, networks and ecosystems. This builds closely on the course ‘Managing Innovation’ and progressively continues building of students’ knowledge about how entrepreneurs and firms can organize for innovation and business development. 

Appropriating Innovation – Managing Intellectual property (5 ECTS)
The aim of the course is to provide students with the essential, minimum knowledge of patents, copyright, trademarks and trade secrecy to survive and prosper in business. What are patents, copyright and trademarks and why do firms want them? Do you need to obtain a patent, trademark or copyright to succeed in business? What do you need to know if you enter a business where other firms own these legal rights? Does your business have abilities that you want to keep secret from rivals? If you protect your secrets in certain ways then ‘trade secrecy’ law allows you to act against thieves and spies. The value of many firms is protected by the valuable patents, copyright and trademarks that they own. Knowledge of how these rights are obtained, enforced and overturned allows you to assess your rivals’ weaknesses and provides you with possible strategies to enter their profitable businesses.  

Entrepreneurship theory - Strategies of new venture creation and growth (5 ECTS)
The objective of this course is to provide students with a broad understanding of the theories that make up the field of entrepreneurship research. In order to do so, the course introduces both the history of entrepreneurship research and latest theory developments. The course will provide the students with an understanding of the role of entrepreneurship in the economy, the entrepreneur(ial team), and the entrepreneurial process in particular with regards to the role of opportunities, resources, networks and context. The course will be a mix of lectures, short problem-based cases, and in-class exercises and discussions. The format will enable students to identify relevant theoretical insights and apply them to actual entrepreneurial practice. Furthermore, the student will be able to reflect critically on the different theoretical perspectives presented in the course.

In the third semester you can choose elective courses within your areas of interest. The courses can either be taken at Aarhus BSS during the semester, at the Summer University or at one of our more than 200 partner universities abroad. You can also participate in internship programmes either in Denmark or abroad.

The fourth semester is devoted to the master's thesis. You may choose the topic of the thesis freely and get a chance to concentrate on and specialize in a specific field of interest. The thesis may be written in collaboration with another student or it may be the result of your individual effort. When the thesis has been submitted it is defended before the academic advisor as well as an external examiner.



Som studerende på en universitetsuddannelse skal du regne med at undervisningsformerne er noget anderledes, end hvad du kender fra gymnasiet eller handelsskolen. Som studerende er du i langt højere grad end tidligere ansvarlig for din egen indlæring og uddannelse.

Undervisningsåret er delt ind i to semestre. Der er rusintroduktion i uge 35. Første semester starter i uge 36 (ca. 1. september) til ca. midt december med eksamensperiode fra ca. midt december til 31. januar. Anden semester løber fra ca. 1. februar til midt i maj, hvor der eksamensperiode indtil 30. juni.
Bemærk, at dette er udgangspunktet, og der kan forekomme variationer.

Vores undervisning og undervisningsformer gør vores studerende og vores dimittender attraktive for erhvervslivet.


Ved at løse opgaver i grupper, som typisk består af tre til fire studerende, lærer du at arbejde sammen med dine medstuderende omkring en given opgave.

Læsegrupper har også en funktion uden for eksamensperioderne. Her har du mulighed for sammen med gruppen at diskutere faglige problemer og gennemgå materialet til næste undervisningsgang.

Læsegrupper får på den måde både en social og en faglig funktion.

Forelæsninger og holdtimer

Til forelæsninger i et auditorium kan der være plads til op mod 300 studerende. Den anden halvdel foregår som holdtimer eller øvelsestimer, ligesom du kender det fra gymnasiet eller handelsskolen. Her er der mulighed for at stille spørgsmål, gennemgå øvelser og diskutere stoffet.

Følg studielivet på Aarhus Universitet

- oplevet, fotograferet og filmet af de studerende selv.

Med tusindvis af billeder giver #yourniversity dig et indblik i hverdagen som studerende på AU, i festerne, overspringshandlingerne, eksamen og alt det andet, du kommer til at bruge din studietid på.


Billederne er brugernes egne, delt med #Yourniversity, #AarhusUni og fagspecifikke AU-hashtags.


Arbejdsopgaver som færdiguddannet


  • Analysis/evaluation
  • Administration, case-handling and secretariat functions
  • Communication and research communication
  • Marketing/advertising
  • Customer and citizen services
  • Management and organisation
  • Other

Data er indsamlet via AU’s beskæftigelsesundersøgelse 2013/2014. Data repræsenterer ikke et udtømmende billede af den pågældende uddannelses arbejdsmarked og alumnernes arbejdsopgaver, men giver udelukkende et billede baseret på undersøgelsens respondenter de pågældende år. Bemærk at der for denne uddannelse er tale om et lavt respondenttal.


The MSc programme in Innovation Management and Business Development will provide you with the competences and skills to take up managerial positions in both producer companies and consulting firms and work specifically with

  • planning and implementation of innovation strategies
  • creation and advancement of innovative processes
  • development of new businesses

In large companies, the candidates will be champions for innovation by bridging the gap between the R&D, production and sales activities hereby supporting and shaping the innovation culture.

In small- and medium-sized companies, the candidates will act as entrepreneurs combining technological know-how with profound business understanding.

From studies to first job
”If you can find a student job while you are studying, there is a big chance you will be staying longer, or getting a full time job after graduation. Be patient and work hard”.
(MSc in Economics and Business Administration - Innovation Management and Business Development)

Read more about what a number of our alumni work with in their first job after graduation.


The research-based MSc study programme in Economics and Business Administration builds on the competencies and insights acquired in the BSc study programme in Economics and Business Administration.

The study programme provides the graduate with specialist knowledge within the disciplines of the study programme, which that give the graduate high academic qualifications to develop solutions to issues pertaining to business administration in companies and organisations in the public and private sectors.

The study programme also qualifies the graduate for further studies, including PhD studies.

Through the study programme, the graduate has acquired knowledge that enables the graduate to

  • Understand and analyse how to manage innovation for the strategic development of organizations 
  • Manage the challenges and opportunities of innovative and entrepreneurial work
  • Master the complex processes of innovation that creates value for new and existing businesses 
  • Understand and consider knowledge pertaining to the various disciplines as well as identifying academic issues
  • Master the scientific methodologies and tools of the various disciplines as well as mastering general skills associated with employment within the areas studied
  • Assess and choose among the scientific methodologies and tools of the various disciplines as well as developing new analysis and solution models
  • Discuss professional and academic issues with both specialists and laymen
  • Manage work and development situations that are complex, unpredictable and require new solution models
  • Initiate and carry out, on an independent basis, monodisciplinary and interdisciplinary collaboration and take professional responsibility
  • Take responsibility, on an independent basis, for own professional development and specialisation