Aarhus University Seal / Aarhus Universitets segl

Master's degree programme in Rhetoric


About the programme 
: Danish  (See language requirements)  | Place of study: Aarhus  |  Commencement: August / September (no winter intake)


This programme is only offered in Danish.

Society is experiencing an increasing demand for graduates with the ability to communicate effectively in practice in a variety of media and genres, such as digital media, visual communication, or producing a text or a speech. The Master's degree programme in rhetoric is a new and extremely relevant degree programme which has been designed in response to an increasing awareness of and use of rhetoric in the arenas of politics, business, research and education.

In the course of the programme, students acquire practical skills in effective communication, learn to analyse and structure an argument, to evaluate and distinguish good and bad argumentation, and  to demonstrate how language both constitutes and defines knowledge and realities. The degree programme is oriented towards the job market; it focuses on the analysis of concrete rhetorical situations; it encourages interdisciplinary collaboration; it involves practical exercises in coursework; and it offers students an opportunity to write a Master's thesis in collaboration with a business or organisation. 

Political science and journalism

BA students with both humanities and social sciences backgrounds are eligible for admission to the degree programme, as well as students from the programmes in journalism at the University of  Southern Denmark, Roskilde University and the Danish School of Media and Journalism. The Master's degree programme in rhetoric at Aarhus University is unique in that it combines elements derived from the humanistic rhetorical tradition with the issues and problems specific to political science and critical journalism. For example, the programme emphasises dialogical rhetoric, the significance of new media for rhetoric, and the connection between narrative and visual rhetoric. The programme integrates forms of knowledge and understanding derived from political science and journalism in the context of critical analysis and discussion of topical cases from the political, economic and cultural spheres.

The first year of the degree programme consists of courses which provide an analytical and critical introduction to the rhetorical tradition, argumentation theory, the rhetoric of genres, rhetoric and new media as well as speech writing in theory and practice. The second year of the programme gives students an opportunity to strengthen their academic and professional profile through different profile courses or work placement (internships) as well as the Master's thesis.

Admission requirements

Students with a Bachelor's degree in a humanities or social sciences degree programme as well as students from the journalism programmes at the University of  Southern Denmark, Roskilde University and the Danish School of Media and Journalism are eligible for admission to the programme.

Selection criteria

As the Master’s degree programme in Rhetoric (due to government legislation) only admits a limited number of students each year, meeting the admission requirements does not in itself guarantee admission to the programme.

In evaluating qualified applicants, the admissions committee assesses each applicant on the basis of the average mark (i.e. GPA) of the Bachelor’s degree at the time of application. Marks/grades obtained after the application deadline will not be included in the GPA. 

The admissions committee assesses each applicant’s marks on the basis of the information provided by diplomas and transcripts.

Programme structure

Academic regulations

As a student it is important to know the regulations for your chosen subject: what is the content, how is it structured and what does it require from you. You can find this information in the academic regulations.


In the following graphical presentation of the subject you can see the different modules and courses that, in addition, link to the course catalogue where you can read the course descriptions.

Student life

The rhetoric programme is centred on the beautifully restored old barracks (Kasernen) on the Aarhus campus. The programmes in art history, musicology, aesthetics and culture, dramaturgy and comparative literature are also located here. The students of the six programmes at Kasernen participate in academic and social events together, and there are many activities outside of the classroom.

For example, the Kaserne Friday Bar is open every Friday from 14.00 to 20.00, often with live music. You can also participate in the Aesthetic Seminars which take place eight times each semester, or you can work on one of Kasernen's many student publications.

Follow the student life at Aarhus University

-experienced, photographed and filmed by the students themselves.

With thousands of pictures #yourniversity gives insight into the everyday life as a student at AU; the parties, procrastination, exams and all the other ways you’ll spend your time at university.


The photos belong to the users, shared with #Yourniversity, #AarhusUni and course-specific AU-hashtags.


Job functions for grads

This data is derived from AU's 2016 employment survey. This data should not be considered a completely accurate representation of the labour market and job functions for all graduates of the individual degree programmes. It exclusively represent the responses submitted to the survey in the years in question.

Graduates of the rhetoric MA programme are qualified to work in a variety of different contexts, including private and public businesses and institutions, including ministries, municipalities and regional authorities; at publishing houses; in a wide range of media businesses; in the public health sector; in research support; in the upper secondary school system; in consultancy; and at universities.

Career guidance

Please contact the Student Counselling Office for advice about employment opportunities and the subject profile options of your degree programme.

You can read more about the career services that are available from Arts Karriere who provide information about employment opportunities as well as arranging various events and workshops.