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About the programme
Language: Danish  (See language requirements)  |  Place of study: Aarhus  |  Commencement: August / September (no winter intake)


This programme is only offered in Danish.

Media world specialist

In the Master’s degree programme in Media Studies, you learn to work in depth with the methods of analysis and topics you know from your Bachelor’s degree in Media Studies, but you also have to produce new knowledge that can be used in a number of different contexts. This is the time for you to specialise within an area of Media Studies that you can continue working with upon completion of your degree.

You do so by choosing theme-based topics and perhaps complete project-oriented training during which you spend time in an organisation or company doing work that is relevant to your studies. In that way you can test your skills and establish contact with people in the media and communication industry, enabling you to later work as an analyst or consultant, or similar. During autumn 2011, the intention is that you should be able to choose subjects focusing on, for example, television adaptations, social media and international media affairs and work with topics from a number of different analytical and theoretical perspectives.

Build on your Bachelor’s degree

In the Master’s degree programme, you have time for in-depth study and an opportunity to put the skills to use that you acquired during your Bachelor’s degree in Media Studies.

During your Bachelor’s degree studies, you were introduced to a number of theories and analytical and research methodologies within Media Studies, and you also worked with different topics such as media theory, policy and texts and the reception and use of media and media products. In the Master’s degree programme you combine the methodologies you have learned and specialise in specific topics. In other words, you use your analytical skills and produce new knowledge that can be used in new contexts.

The teaching will be a combination of presentations, workshops and project work by both researchers and external business partners with media industry experience. You will experience that you can influence your projects and the teaching and in that way train your skills in independently handling job functions in a work context.

Admission requirements

Admission requirements for enrolment in the Master’s degree programme in Media Studies:

Line A:
The admission requirement is a passed Bachelor’s degree in Media Studies (AU, SDU, KU).

Line A2:
The admission requirement is a passed Bachelor’s degree (i.e. Information Science, Digital Design, Aesthetics and Culture) with the Bachelor's supplementary subject in Film and TV.

Legal Requirements

Students in the Bachelor's degree programme in Media Studies at the University of Aarhus are entitled to admission to the Master's degree programme in Media Studies - Line A1, provided the application for admission is with the intention to start the Master's degree programme directly after graduating from the Bachelor's degree programme. The legal requirement requires that the application is received timely by the University of Aarhus.

Selection criteria

As the Master’s degree programme in Media Studies (due to government legislation) only admits a limited number of students each year, meeting the admission requirements does not in itself guarantee admission to the programme.

In evaluating qualified applicants, the admissions committee assesses each applicant on the basis of the average mark (i.e. GPA) of the Bachelor’s degree at the time of application. Marks/grades obtained after the application deadline will not be included in the GPA.

The admissions committee assesses each applicant’s marks on the basis of the information provided by diplomas and transcripts.

Programme structure

Academic regulations

As a student it is important to know the regulations for the chosen supplementary subject: what is the content, how is it structured and what does it require from you.

You can find this information in the academic regulations. There is a regulation for both bachelor’s supplementary subject and master’s supplementary subject:


In the following graphical presentation of the subject you can see the different modules and courses that, in addition, link to the course catalogue where you can read the course descriptions.

Student life

Media Studies is taught at IT City Katrinebjerg, along with Information Studies and Digital Design. A number of IT and media companies are also located here. This is where you attend lessons and work on your projects. The buildings contain all the facilities you and your fellow students need to focus on the tasks you carry out in Media Studies. The IT City becomes your base during your Media Studies degree programme. There is an inspiring and unique environment, which is different from the rest of the university. A number of associations are also based at Katrinebjerg, which you can get involved in either as an active participant or as a user.

  • The Friday bar at Katrinebjerg organises bar evenings and parties for students at the department.
  • The Media Studies Student Committee. In the Student Committee, students of Media Studies can exchange information, discuss study-related problems and find out what happens in the different committees. All students are welcome to join this committee.
  • SAMS is an organisation that aims to strengthen communication between Danish media students, as well as promoting contact between students and the media industry. SAMS also publishes a journal called SAMSON.
  • PANIK. PANIK is the name of the Social Committee at the IT City, and PANIK stands for ‘Party All Night In Katrinebjerg’. This association is for all students at the IT City, and twice every semester, the students party until the early hours of the morning.
  • KONTEKST. KONTEKST is a newspaper published by students at the Department of Information and Media Studies four times a year. Written by students for students. You can always find the latest edition of the newspaper on the website or get a printed version at the editor’s office in Wienerbygningen, room 033.
  • UNITY: Katrinebjerg. UNITY: Katrinebjerg is an interdisciplinary network centre for students at IT City Katrinebjerg. The purpose of the network is to give the IT students at Katrinebjerg an opportunity to test their skills in interdisciplinary and professional contexts and thereby promote the study environment in the IT City.
  • During the semester, guest lectures are given by representatives from the business community, other universities and other countries. The lectures are shown in the calendar together with other relevant events in Aarhus.

Follow the student life at Aarhus University

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With thousands of pictures #yourniversity gives insight into the everyday life as a student at AU; the parties, procrastination, exams and all the other ways you’ll spend your time at university.


The photos belong to the users, shared with #Yourniversity, #AarhusUni and course-specific AU-hashtags.


Job functions for grads

This data is derived from AU's 2016 employment survey. This data should not be considered a completely accurate representation of the labour market and job functions for all graduates of the individual degree programmes. It exclusively represent the responses submitted to the survey in the years in question.

Competence profile

A Master’s degree in Media Studies gives you the following competences:

  • Understanding different forms of media communication, effects and production processes.
  • Understanding target groups and strategic communication.
  • The ability to plan and carry out large surveys and analyses.
  • Excellent skills in team and project work.
  • Knowledge of the interaction between media, people, organisations and society.

Job profile

The five most common career paths for Media Studies graduates are:

  • Information officer in public/private companies (28%). Liaising with the press, strategic communication tasks, planning campaigns, web editing and web design and journalistic projects.
  • Advertising and communication agencies (24%). Job functions: copywriting, concept development, trend research, communication consultancy, usability surveys, web design, media planning, sales/customer care and media monitoring.
  • Media industry film, radio and TV (14%). Viewer and listener surveys, programme planning, marketing and preparation/production.
  • Leadership and project management (14%). Job functions: IT project management, health campaigns, municipality amalgamations with citizen involvement, and NGO projects.
  • Teaching/research (12%) at universities, business schools or media schools.

You have the option of applying for admission to the PhD programme at the faculty’s graduate school. You can apply when you have completed your Bachelor’s degree and one year of your Master’s degree studies or when you have completed your Master’s degree.
Read more about PhD degree programmes at the University of Aarhus.


Career guidance

For vejledning om beskæftigelsesmuligheder og profilering inden for din uddannelse kan du kontakte studievejledningen.

You can read more about the career services that are available from Arts Karriere who provide information about employment opportunities as well as arranging various events and workshops.