Technology-Based Business Development in Herning aims at producing candidates with a strong insight in engineering practices, and the boundary and habitual conditions of the modern company.

Core courses constitute the main content of the programme and are identical for all graduate students. The programme also offers the possibility of choosing individual technological specialisations. Potential company collaboration is possible on the third semester.

The programme is carried out with a strong emphasis on practice, as it is a long tradition to ensure a link between theory and practice in companies.

Admission Requirements

  • A Bachelor of Science in Engineering with a specialisation in mechanical, chemical, electrical, electronic, construction, bioprocess, health technology or neuroscience engineering.
  • A Bachelor of Engineering with a specialisation in mechanics, production or exports, including the Global Management and Manufacturing (GMM) study programme at the Department of Business Development and Technology.
  • The first three years of the Business Development Engineer (BDE) study programme at the Department of Business Development and Technology (corresponding to 180 ECTS, including completed Bachelor’s project).
  • A Bachelor of Science in Chemistry, Physics, Geology, Geography, Bioscience, Nuclear, Biology and similar.
  • A Bachelor of Engineering in Global Business Engineering or a Bachelor of Value Chain Management from VIA University College in Horsens, Denmark.
  • A Bachelor in Materials Science and Product Design from VIA University College, TEKO Design + Business in Herning, Denmark.
  • Other similar programmes, provided that the Board of Studies assesses that their level, extent and content correspond to the degrees mentioned above.

The Bachelor’s programme must contain an element of innovation and business development corresponding to at least 15 ECTS credits. These ECTS credits are typically obtained by means of a final project containing significant elements of innovation and business development or by means of minor subjects.

In addition, English language qualifications comparable to an English B level in the Danish upper secondary school ('gymnasium') is required. 

Please note that applicant with a Danish professional Bachelor’s degree or equivalent (e.g. a top up professional Bachelor’s degree) without an entry examination will not be qualified for admission without supplementing with a full  entry examination, e.g. Adgangskursus (“Access course for engineering programmes”), containing as a minimum the following upper secondary subject levels: English B, Mathematics B, Physics B and Chemistry C.

Examples may be Bachelor’s degrees from the Danish academies of professional higher education, the Bachelor’s degree in Product Development and Technical Integration from VIA University College, the Bachelor’s degree in Technology Management and Marine Engineering and Technical Officers with a completed degree before 2014, to which applicants may have been admitted without an entry examination. However, an assessment of the academic content of the Bachelor’s degree with a view to admission to Technology Based Business Development is always required, and therefore, applicants are recommended to apply for an academic pre-assessment of their Bachelor’s degree before commencing a full entry examination.

Programme Structure

The programme stresses interaction with practice and supports the fact that project assignments are carried out in collaboration with companies. Thus, students are invited to identify companies and assignments of relevance to use in technology specialisations and in the Master's thesis. Technology specialisations can include field-work outside of Campus, e.g. in companies, upon further agreement and approval.

Teaching activities take place at AU Herning, and the language of instruction is English. The programme is closely related to current trends and will be under constant development.

Structure of the Study Programme

If you want to read more about the courses, please take a look in our course catalogue.



Management of Technology (10 ECTS)
Organisational Design and Human Resource Analytics (5 ETCS)
Research Design in Engineering (5 ECTS)
Technology Specialisation 1 (10 ECTS)


Technological Business Model Innovation (10 ECTS)
Optimisation of Engineering Processes using Numerical Approaches (10 ECTS)
Technology Specialisation 2 (10 ECTS)


Electives (30 ECTS)

4.semester Master's Thesis (30 ETCS)

To see an overview of structure for students enrolled in February, please go to the academic regulations.


On the third semester, students must choose electives. In 2015 AU Herning offers following electives:

Course ECTS
Clean Technology 10
Company Project 5 or 10
Digital Capabilities 5
Introduction to Persuasive Technology 5
Multi-Technology Specialisation 5 or 10
Strategic Multi-Business Model Innovation 10
Summer School Electives (offered at the Aarhus Campus)

Academic regulations


Student Life

Campus Herning is situated on the outskirts of Herning and is located in Birk Centerpark where you will find education, art and business life merged into one. With its central position in Central and Western Jutland, we offer study programmes within business economics, international business communication and engineering. At campus Herning, there is a close interaction between the different study programmes, which cover the needs and requirements of the business community. As a student at campus Herning, you will experience the advantages of this interdisciplinary environment, which gives you the opportunity to work with students with different educational backgrounds in solving business assignments from the real world.

Study Environment

"You should feel at home." It is as simple as that! Although your education is probably the most important factor in your choice of an educational institution, the surrounding environment is decisive for a successful study period. It is hard work earning a degree, but there should also be room for a fun social life. In Herning, we focus on the academic part but there is also room for friendships, events, get-togethers, love and all the other things, which are part of being a student.

Campus Herning is a rather small institution with close interaction between the students and the teaching staff. Approximately 2,000 full-time and part-time students attend the different study programmes. Campus Herning has about 125 full-time and 100 part-time teachers.

Furthermore, we prioritise personal information and guidance highly, and you can therefore always contact the staff if you need help.

The campus building from 1995 is rather unique. Not only does it contain and offer many facilities to students, but the light and comfortable arrangement of the rooms also creates a perfect and inspirational study environment.

Many Possibilities and Great Facilities

At campus Herning, you can become a member of a number of different committees and thus take part in developing campus Herning as an educational institution. You can participate in the weekly Friday bar, meet students from other educational institutions at the student house or use the facilities in the fitness room above the student house – both are located within a few minutes' walk from campus.

You will find wireless network everywhere at campus Herning, the group rooms are equipped with computers with internet access and the institution has its own bookstore.


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Job Functions for Grads

This data is derived from AU's 2013/2014 employment survey. This data should not be considered a completely accurate representation of the labour market and job functions for all graduates of the individual degree programmes. It exclusively represents the responses submitted to the survey in the years in question.

Job Opportunities

Graduates will be able to generate innovative product concepts, business concepts and business areas by. An MSc in Engineering (Technology Based Business Development) is typically employed as an innovation manager, a technical sales manager, product manager, business developer or a research and development project manager.