The Marketing programme includes an all-important approach to management decision-making as well as a set of business functions. Marketing is indispensable in top management's choices of served markets, competitors, and business portfolios.

The field of marketing prepares you for a wide range of management careers within the private and public sectors including

• consulting
• entrepreneurial management
• innovation management
• communication management

The programme in Marketing qualifies you in state-of-the-art approaches to each of the following marketing policy areas:

• innovation and channel management
• product/market selection
• pricing and profit planning
• marketing research
• customer relationship
• communications management

These areas will be taught in individual courses and integrated into an advanced course on marketing management and strategy.

EURECA

If you enrol in MSc in Marketing, you could also consider to apply for EURECA – European Master's Programme in Consumer Affairs. By joining EURECA, you will get the opportunity to go abroad to study a specialization within the field of Consumer Affairs at one of our EURECA partner universities. 

EURECA is supported by the European Commission

For more information on EURECA click here