CORPORATE COMMUNICATION

Introduction

This programme is only offered in Danish.

The MA in Corporate Communication is a two-year study programme focusing on the strategic management of communication processes in private or public enterprises, organisations and institutions.

The purpose of the study programme is to expand your theoretical and practical knowledge of and skills within corporate communication. By corporate communication is meant all forms of communication which private or public enterprises, organisations and institutions send or receive. You are thus qualified to handle relevant functions within corporate communication at a strategic and/or operational level.

The first and second semester provides you with fundamental knowledge of central concepts, models and theories about corporate communication as well as practical skills in the strategic management of corporate communication processes. This involves a number of compulsory subjects:

  • Corporate Communication og eksterne stakeholdere
  • Corporate Communication og interne stakeholdere
  • Strategisk analyse, udvikling og implementering
  • Strategi og ledelse i et kommunikativt perspektiv
  • Måling og organisering af kommunikation
  • Metode

You are also able to choose between a number of elective subjects.

In the third semester, you are able to specialise within one of two profiles or choose a project-based study:

  • Integreret Markedskommunikation og Public Relations
  • HR-Kommunikation
  • Projektorienteret forløb

You are also able to choose between a number of elective subjects.

During the fourth semester you must write your thesis. You choose the topic of your thesis yourself, but it must fall within one of the disciplines taught under the programme.

With an MA in Corporate Communication, you are qualified to handle relevant managerial functions within corporate communication in private and public enterprises, organisations and institutions.

Holders of the MA in Corporate Communication degree have the competences required to work at any level in the communication process, as can be seen below. Strategic insight combined with practical skills ensures reliable analyses and implementation.

Admission requirements

MA in Corporate Communication (taught in Danish)

  • Admission to the Master’s degree requires a relevant, completed Bachelor’s degree that comprises elements within communication on a level corresponding to for instance the Bachelor’s degree in Marketing Management Communication or International Business Communication – in one language and communication from Aarhus University.
  • Applicants must have passed at least one full year of study (60 ECTS) in relevant communication before applying. The degree must have been conferred by an internationally accredited college or university. Other relevant degrees may come into consideration.

If you hold a degree from another university, you can have your qualifications assessed by Aarhus University, Admission in order to find out if you meet the admission requirements. Please contact ma.admission@au.dk for further information. You can receive a pre-assessment between 1 September and 1 December.

Language requirements

Since Danish is the language of instruction, all applicants are required to document Danish language qualifications comparable to a 'Danish A level' in the Danish upper secondary school ('gymnasium') or “Studieprøven” – passed with 10 in each partial examination. You can read about documentation of Danish language qualifications for applicants with non-Danish qualifications here.

Legal right of admission

Students of the in Bachelor's degree programme in International Business Communication in English and Communication, International Business Communication in French and Communication, International Business Communication in German and Communication and International Business Communication in Spanish and Communication at Aarhus University have the right to be admitted to the Master's degree programme in Corporate Communication (taught in Danish) on the condition that an application is made with a view to continuing directly from the Bachelor's degree programme to the Master's degree programme. The legal right of admission requires that the application is submitted to Aarhus University following the general application procedures before the relevant application deadline.

Selection criteria

As the Master’s degree programme in Corporate Communication (due to government legislation) only admits a limited number of students each year, meeting the admission requirements does not in itself guarantee admission to the programme.

In evaluating qualified applicants, the admissions committee assesses each applicant on the basis of the average mark (i.e. GPA) of the Bachelor’s degree at the time of application. Marks/grades obtained after the application deadline will not be included in the GPA.

The admissions committee assesses each applicant’s marks on the basis of the information provided by diplomas and transcripts.

Programme structure

Academic regulations

 

Below is an outline of the courses:

 

 

Student life

Learning in an international context

At Aarhus BSS, we conduct research at the highest academic level.

All researchers employed are engaged in research projects spanning a wide range of different subjects and focusing on knowledge and skills considered essential for professional business activities in the global market place. All faculty have both research and teaching responsibilities which means that our teaching is continually based on the latest research results.

Aarhus BSS is very internationally oriented. The broad scope of our research activities and educational programmes enable us to attract researchers, teachers, and students from all over the world, and this creates an international environment for research and learning in which academic views are exchanged, experience gathered and friendships formed.

Aarhus University is a leading university in Denmark in building student exchange opportunities. The university encourages all students to spend time studying abroad. Every year, more than 700 students from Aarhus BSS go abroad to participate in exchange programmes around the world at our more than 300 partner universities. About the same number of students from all over the world come to participate in the exchange programme in Aarhus and this contributes to a truly international learning atmosphere.

 

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Career

Job functions for grads

This data is derived from AU's 2013/2014 employment survey. This data should not be considered a completely accurate representation of the labour market and job functions for all graduates of the individual degree programmes. It exclusively represent the responses submitted to the survey in the years in question.