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About the programme 
Language: English  (See language requirements)  | Place of study: Herning  |  Commencement: August / September (no winter intake)


In today’s business world, strong business development skills have be­come a vital, central part of company management and development. Companies and organisations need to develop their businesses, busi­ness models and processes rapidly and efficiently in order to meet the ever-changing needs and demands of customers and of society. For this reason, more and more companies are hiring business developers to carry out key management and development tasks in order to safeguard their existing markets and gain competitive advantage in new markets. 

Be one of tomorrow’s business developers

The MSc programme in Economics and Business Administration – Inter­national Business Development aims to build the business developers of tomorrow. The programme focuses on business development and the implementation of strategies related to business development processes. It provides students with the analytical decision tools they will need to make the professional decisions that will ensure targeted management of the company’s knowledge-workers, as well as innovation and opti­misation of the company’s business and processes. The programme is intended for students who wish to gain understanding and insight into business development in large global companies as well as small and medium-sized companies. 

Unique company collaboration and job opportunities

The Department of Business Development and Technology in Herning has a unique collaboration with the regional business community, and our company collaborations connect the academic world with the demands of the business community. As a student on the programme, you will benefit from this unique network. You will be able to test your knowledge, models and tools in a business context. You will be in a position to strengthen your personal and professional skills, and you will learn to transform theory and academic knowledge into the development of new business areas for the company you choose to work with. Collaborating and interacting with companies during your studies will increase your job opportunities and extend your professional network.

 Kirsten explains why the MSc in Herning is so unique  

Admission Requirements

Students that hold a Bachelor of Science degree in Economics and Business Administration (HA) or variants hereof from Aarhus University can pursue direct admission to the MSc programmes in Economics and Business Administration after they complete their Bachelor’s degree programme.

If you hold a Bachelor’s degree in Economics and Business Administration, Bsc (HA) from one of the Danish universities, you fulfill the specific admission requirement for the Master’s degree programmes in Economics and Business Administration (cand.merc.).

If you hold a Graduate Diploma in Business Administration (HD), you can also pursue admission to the MSc programmes in Economics and Business Administration. However, it is required that you complete supplementary courses corresponding to 20 ECTS. For information on which supplementary courses you should take please check the overview of supplementary courses for HD (available only in Danish).   

Students that hold a degree from another university

If you hold a degree from another university, your qualifications will be assessed once you have applied for admission. You can also have your qualifications pre-assessed by Aarhus University, Admission between 1 September and 1 December in order to find out if you meet the admission requirements. Please contact ma.admission@au.dk for further information about pre-assessments between 1 September and 31 October.  The assessment will prioritize the sufficient content of the following subjects and ECTS-points:

Quantitative and Qualitative Methods


Managerial Economics and Operations Management



7,5 ECTS

Finance and Accounting


Organisation- and Leadership Theory

7,5 ECTS



Additional ECTS points within the abovementioned areas


Total ECTS within Economics and Business Administration


Language requirements

Since English is the language of instruction in all subjects, all applicants are required to provide evidence of their English language proficiency.
Please see the page on language requirements.

Programme Structure



Below is an outline of the courses:


International Business Strategy and Leadership
The course will enable students to understand, describe, compare and reflect on the main characteristics of different strategic and leadership paradigms and methods. This provides the student with the knowledge platform to be able to select and argue for the relevance of a particular strategic design and leadership approach in specific business development contexts. The course focuses on building knowledge of different business strategy designs as to their applicability in creating national and international business development. This includes describing and applying advanced business strategy and leadership research, methods and models on a specific business development problem and formulating and analysing problems and applying models, methods and techniques in solving business development challenges in various organisational, geographical and industrial contexts.

Advanced Business Economics
The course will enable the students to apply advanced business economics in making the right economic decisions in business development. In the course, the students will learn to formulate decision-making problems in a business development context and to understand and apply principles and tools of modern microeconomics and game theory to business development. This includes understanding various pricing strategies in monopoly and oligopoly models with application to the firm and critically evaluating quantitative methods used in business economics research. Furthermore, the course will teach the students how to select and apply the appropriate method(s), like regression analysis, data envelopment analysis and mathematical programming techniques for analysing different business economics problems, and to interpret and critically assess outcomes of quantitative methods in the business economics literature.

Business Research Methodology
The course will enable the students to apply business research methodology to gather and analyse data to assist better business development decisions. In the course, the students will learn how to describe, compare and reflect on the main characteristics of business research paradigms and methods and how to argue for the relevance of a particular research design in the process of knowledge creation in their own group project. Furthermore, they will be able to describe and discuss different research designs as to their applicability in creating empirical business knowledge and describe and apply advanced business research methodology on specific business problems. This also includes formulating and analysing problems using qualitative techniques, such as content analysis, narrative analysis or semiotic analysis, and to formulate and analyse problems using quantitative techniques, such as factor analysis, discriminant analysis/logistic regression, conjoint analysis and cluster analysis.



Business Model Development
The course will give students an understanding of business development, business model innovation and how to develop and implement business models from a theoretical and empirical perspective and across different industries, sectors and ecosystems. The course focuses on identifying new business opportunities resulting in new firms (entrepreneurs) or innovations in established firms. Central concepts are business model innovation, business development, ecosystems, organisations, sectors and networks, cross-sector collaborations, firm boundaries, and how organisations evolve and change over time. These concepts highlight how entrepreneurs and existing organisations source and internalise new ideas and knowledge from external partners, networks and ecosystems in developing their existing business and new business models. The course builds on the course ‘International Business Strategy and Leadership’ and progressively develops the students’ knowledge about how entrepreneurs and firms can carry out their business strategies and organise for business development.

Advanced Marketing Management
The course will enable students to identify and analyse the stakeholders, flows and interactions that are impacted by and impact on particular changes in the boundary conditions of a marketing system. Also, the students will be able to analyse macro-marketing environments and marketing systems in order to develop strategies which further the aims of the focal stakeholders, be they private companies, governmental and/or non-governmental organisations. The course also discusses the role of communication as well as how the integration of several communication tools may support the firm’s communication strategy by viewing marketing management from a strategic perspective and by combining and linking all policy areas to decision-making at the top management level.

Analytics for Decision-Making
The course enables the students to understand and apply concepts and methods to improve business decision-making by using fact-based support systems. The course provides the students with knowledge of methods for analysing data to support decision-making and for improving business processes on the basis of business analysis. The students will be introduced to a range of analytical methods and techniques that can be used to better understand, plan and execute the right decisions and business development plans. The students will develop skills to approach business life situations critically and evaluate and communicate their findings with ease.


In the third semester, you can choose elective courses within your areas of interest. The courses can be taken either at Aarhus BSS during the semester, at the AU Summer University or at one of our more than 300 partner universities abroad. You can also participate in internship programmes either in Denmark or abroad.

The fourth semester is devoted to the Master's thesis. You may freely choose the topic of the thesis and thereby get a chance to concentrate on and specialise in a specific field of interest. The thesis may be written in collaboration with another student or it may be the result of your individual effort. When the thesis has been submitted, it is defended before the academic advisor as well as an external examiner.

Student Life

Campus Herning is situated on the outskirts of Herning and is located in Birk Centerpark where you will find education, art and business life merged into one as can be seen from the surroundings. With its central position in Central and Western Jutland, we offer study programmes within business economics, international business communication and engineering. At campus Herning there is a close interaction between the different study programmes, which cover the needs and requirements of the business community. As a student in Herning you will experience the advantages of this interdisciplinary environment, which gives you the opportunity to work with students with different educational backgrounds in solving business assignments from the real world.

Study environment

"You should feel at home". It is as simple as that! Although your education is probably the most important factor in your choice of educational institution, the surrounding environment is decisive for a successful study period. It is hard work to get a degree but time should also be allowed for a fun social life. At campus Herning, we focus on the academic part but there is also room for friendship, events, getting together, love and all the other things which are part of being a student.

Campus Herning is a rather small institution with close interaction between the students and the teaching staff. Approximately 2,000 full-time and part-time students attend the different study programmes in Herning. Campus Herning has about 125 full-time as well as 100 part-time teachers.
Furthermore, we give high priority to personal information and guidance, and you can therefore always contact the staff if you need help.

The building from 1995 is rather unique. Not only does it contain and offer many facilities to students, but the light and comfortable arrangement of the rooms also creates a perfect and inspirational study environment.

Many possibilities and great facilities

At campus Herning, you can become a member of a number of different committees and thus take part in developing campus Herning as an educational institution. You can participate in the weekly Friday bar, meet students from other educational institutions at the student house or use the facilities in the fitness room above the student house – both are located a few minutes walk from campus.

You will find wireless network everywhere at campus, the group rooms are equipped with computers with internet access and the institution has its own book store.

Student life in Herning

Herning is known for hosting major concerts and sporting events, but the city offers so much more. Almost one in every five people in Herning is an upper secondary or post-secondary student. This means that the city is full of young people and offers everything that young people need. In Herning, nature is right outside the door, and a selection of lovely beaches have been established by the lakes, which are just a bike ride away from the university. What’s more, when you start life as a student in Herning, you don’t need to worry about finding a roof over your head. The Municipality of Herning is offering a housing guarantee for all new students. This allows you to stay in ultra-modern one or two bedroom flats/student housing at a low rent. Herning offers more than 20 bars, cafés and places to go out - as well as a number of cultural events throughout the year. These include everything from large concerts with international artists in Boxen to smaller concerts at the local music venue Fermaten.

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Be a company insider

The MSc in Economics and Business Administration – International Business Development will give you in-depth knowledge and experience of working within a company. Using that knowledge of the company and its markets, you will be able to critically analyse the company’s internal processes with a view to optimising them. You will be able to conduct a professional analysis of the market potential of a new business area, product or service. You will also be well equipped to develop the company’s strategy.

Study Abroad

Our students are encouraged to take a semester abroad at one of Aarhus BSS’s approximately 300 partner universities around the world. Studying abroad is an excellent opportunity for you to expand your horizon academically, culturally and personally, and for you to acquire valuable international experience and qualifications that are in high demand in companies and organisations everywhere.