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Introduction

The Master of Arts in Corporate Communication (MA CC) at Aarhus BSS seeks: 

  • To expand students' theoretical and practical knowledge of corporate communication and related skills, i.e. skills within all communication types involving private or public companies, organisations and institutions and their stakeholders.
  • To provide students with the qualifications needed to undertake – individually and/ or in collaboration with others – relevant functions within corporate communication at a strategic and/or operational level in private or public companies, organisations and institutions on the basis of the knowledge and skills acquired.
  • To provide students with the qualifications needed to carry out scientific research.

In short, the programme focuses on the strategic management of communication processes in private or public companies, organisations and institutions.

Admission requirements

  • Admission to the Master’s degree requires a relevant, completed Bachelor’s degree that comprises elements within communication on a level corresponding to for instance the Bachelor’s degree in Marketing Management Communication, International Communication and Multimedia or International Business Communication – in one language and communication from Aarhus University.
  • Applicants must have passed at least one full year of study (60 ECTS) in relevant communication before applying. The degree must have been conferred by an internationally accredited college or university. Other relevant degrees may come into consideration.

If you hold a degree from another university, you can have your qualifications assessed by Aarhus University, Admission in order to find out if you meet the admission requirements. Please contact ma.admission@au.dk for further information. You can receive a pre-assessment between 1 September and 1 December.

Language requirements

Since English is the language of instruction in all subjects, all applicants are required to document English language qualifications comparable to an 'English B level' in the Danish upper secondary school ('gymnasium'). You can read about documentation of English language qualifications for applicants with non-Danish qualifications here.

Legal right of admission

Students of the Bachelor's degree programme in Marketing management communication and International Communication and Multimedia at Aarhus University have the right to be admitted to the Master's degree programme in Corporate Communication on the condition that an application is made with a view to continuing directly from the Bachelor's degree programme to the Master's degree programme. The legal right of admission requires that the application is submitted to Aarhus University following the general application procedures before the relevant application deadline. 

Selection criteria

As the Master’s degree programme in Corporate Communication (due to government legislation) only admits a limited number of students each year, meeting the admission requirements does not in itself guarantee admission to the programme.

In evaluating qualified applicants, the admissions committee assesses each applicant on the basis of the average mark (i.e. GPA) of the Bachelor’s degree at the time of application. Marks/grades obtained after the application deadline will not be included in the GPA.

The admissions committee assesses each applicant’s marks on the basis of the information provided by diplomas and transcripts.

Programme structure

Below is an outline of the courses

 

 


1st year 

The first semester includes Corporate Communication, Strategic Management in Organisations in a Communicative Perspective and Scientific Methods.

The second semester includes Corporate Communication in Change and Crisis Situations, Stakeholder Relations as well as two electives. The electives may be chosen from among the electives offered under the Master’s programme or from the fields of, e.g., business administration or language offered under another Master’s programme at Aarhus BSS or at another institution of higher education.

Corporate Communication

The purpose of this course is to provide students with insights into strategic corporate communication from an external, internal and integrated perspective, aiming at the coordination of such communication in private and public-sector companies, organisations and institutions. Topics include: corporate branding, value-based communication, communications planning, change communication and crisis communication.

Strategic Management of Organisations in a Communicative Perspective
The purpose of this course is to provide students with insights into structures, functions and developments within the strategic management of private or public-sector companies, organisations and institutions, especially from the point of view of corporate communication. Topics include: value-based management, image management, project management, crisis management, corporate social responsibility (CSR), corporate governance, organisational theory, organisational psychology, human resource management, change management, knowledge management, organisational learning etc. In addition, students acquire insights into relevant management tools.

Scientific methods

The purpose of this course is to provide students with theoretical insights into and practical skills at applying valid, scientific methods of argumentation on the basis of scientific traditions and methodological choices.

Corporate Communication in Change and Crisis Situations
The aim of this course is to provide you with the fundamental knowledge of central concepts, models, and theories and of practical tools relating to the strategic work within the fields of change management/communication and crisis management/communication in private and public companies, organisations or institutions.

Stakeholder Relations

The purpose of this course is to provide students with insights into stakeholder management and stakeholder mapping and to develop competencies in adapting corporate communication to the various needs and expectations of different stakeholders with the aim of establishing strategic stakeholder relations. Topics include: stakeholder models, issues management and stakeholder dialogue.

2nd year

The third semester includes an elective and then you can choose between a number of teaching profiles and a projct-based study. The purpose of the profiling part of the programme is to provide students with an opportunity for theoretical as well as practical specialisation within a specific field of corporate communication.

Profile: Integrated Marketing Communication
The purpose of the profile is to provide students with theoretical and practical insights into the types of strategic corporate communication used in connection with integrated marketing communication and public relations in private companies not included in the basic programme. Profile topics include new types of marketing such as trend management and experiential marketing or marketing in relation to particular segments such as senior marketing.

Profile: HR Communication
The purpose of the profile is to provide you with theoretical and practical insights into HRM and the types of strategic corporate communication used in organisations’ communication with employee stakeholders with regard to e.g. employer branding, motivation, commitment, psychological contract and organisational networks in a multicultural organisation. Profile topics include a focus on creating a theoretical understanding of key concepts within HRM (i.e. motivation, needs, trust, psychological contract) as well as HRM policies and HRM law. In addition, you will be introduced to a range of HRM dilemmas in various organisational contexts, such as organisational conflicts, restructurings, downsizing, mergers and management conversations.

Project-based study
The purpose of the project-based study is to provide you with the qualifications required to associ-ate practical challenges and problems experienced in connection with an educational stay of your choice with theories and methods within corporate communication. The project-based study will focus on the theories and methods dealt with during the first and second terms of the programme. The profile will provide you with the qualifications required to reflect on and discuss the implica-tions of the theories for practice and the implications of the practical experience for the theories.

In your fourth semester you will write your master thesis. The topic for your final thesis is chosen freely, but must be approved by your academic advisor.

Student life

 

Learning in an international context

At Aarhus BSS, we conduct research at the highest academic level.

All researchers employed are engaged in research projects spanning a wide range of different subjects and focusing on knowledge and skills considered essential for professional business activities in the global market place. All faculty have both research and teaching responsibilities which means that our teaching is continually based on the latest research results.

Aarhus BSS is very internationally oriented. The broad scope of our research activities and educational programmes enable us to attract researchers, teachers, and students from all over the world, and this creates an international environment for research and learning in which academic views are exchanged, experience gathered and friendships formed.

Aarhus University is a leading university in Denmark in building student exchange opportunities. The university encourages all students to spend time studying abroad. Every year, more than 700 students from Aarhus BSS go abroad to participate in exchange programmes around the world at our more than 300 partner universities. About the same number of students from all over the world come to participate in the exchange programme in Aarhus and this contributes to a truly international learning atmosphere.

Introduction Week and Buddy Programme

The Student Union is also in charge of running the Introduction week for Danish as well as international students. The introduction week will guide you through the practical details concerning settling in Aarhus and introduce you to study methods and social life at Aarhus BSS. Recently the Student Union introduced a so-called Buddy Programme where new international students come together with students already studying at Aarhus BSS long before they arrive in Aarhus.

Follow the student life at Aarhus University

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With thousands of pictures #yourniversity gives insight into the everyday life as a student at AU; the parties, procrastination, exams and all the other ways you’ll spend your time at university.

 

 

 

 

Career

Job functions for grads

This data is derived from AU's 2013/2014 employment survey. This data should not be considered a completely accurate representation of the labour market and job functions for all graduates of the individual degree programmes. It exclusively represent the responses submitted to the survey in the years in question.

Job profile and competencies

Graduates from the Master of Arts in Corporate Communication are readily able to work in national and international companies and organisations as strategic employees at management level.

The work will typically be focussed on communication, public relations, corporate branding, or in connection with a marketing division, in which our graduates have the full responsibility for planning the strategic communication with internal and external stakeholders.



"Not only has Aarhus BSS provided me with an extremely useful education and as such a highly relevant set of theoretic tools, but also an invaluable network, both of which I use to a high degree.


Aarhus BSS' focus on bringing practical aspects into the curriculum is also something that has proved to be of great value. I would definitely recommend this programme to all who have an ambition to work within the fields of marketing and communication. On a less serious but still quite significant note, Aarhus BSS has an unparalleled social life which makes life as a student so much more interesting."

- Jesper Frost, Global Brand Manager B&O, MA in Corporate Communication



Competencies


The purpose of the Master of Arts in Corporate Communication programme is:

  • To expand students’ theoretical and practical knowledge of and skills within corporate communication, i.e. all types of communication involving private or public companies, organisations and institutions acting as senders, recipients or the subjects of such communication.
  • To provide students with the qualifications needed to undertake – individually and/or in collaboration with others – relevant functions within corporate communication at a strategic and/or operational level in private or public companies, organisations and institutions on the basis of the knowledge and skills acquired.
  • To provide students with the qualifications needed to carry out scientific research.

To fulfil this purpose, the student must in the course of the study programme acquire:


(a) knowledge of:

  • strategic corporate communication in both an internal and an external perspective.
  • integrated communication planning (from overall communications policies to communication plans in connection with specific situations).
  • central areas of specialisation within corporate communication and relevant sub-areas
  • the strategic management of companies, organisations and institutions, especially with regard to communication processes.
  • the structures, functions and development of companies, organisations and institutions, especially with regard to communication processes.
  • areas within business economics and/or language and/or neighbouring areas which are relevant to the theoretical and/or practical study of or work with strategic corporate communication.


(b) working methods aimed at:

  • developing the analytical and strategic skills of the student through the definition and solution of problems.
  • developing the student’s ability to work independently both individually and in collaboration with others at management level.
  • developing the student’s ability to critically appraise academic issues.


(c) skills within:

  • the solution of comprehensive and complex internal and external communication tasks in oral and written English from the perspective of strategic management.
  • the analysis of comprehensive and complex communicative issues and requirements.
  • the planning of comprehensive and complex internal and external communication tasks.
  • the production of texts in English required to solve the various communication tasks.
  • the analysis of the reception of these texts (e.g. in the form of a particular image or a particular reputation).
  • the strategic measuring of the contribution of corporate communication in supporting corporate strategy.

Read more about what a number of our alumni work with in their first job after graduation.

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Revised 28.06.2016