The Master of Arts in Corporate Communication (MA CC) at Aarhus BSS seeks:
In other words, the programme focuses on the strategic management of communication processes in private or public companies, organisations and institutions.
If you hold a degree from another university, you can have your qualifications assessed by Aarhus University, Admission in order to find out if you meet the admission requirements. Please contact email@example.com for further information. You can receive a pre-assessment between 1 September and 1 December.
Since English is the language of instruction in all subjects, all applicants are required to document English language qualifications comparable to an 'English B level' in the Danish upper secondary school ('gymnasium'). You can read about documentation of English language qualifications for applicants with non-Danish qualifications here.
Students of the Bachelor's degree programme in Marketing management communication and International Communication and Multimedia at Aarhus University have the right to be admitted to the Master's degree programme in Corporate Communication on the condition that an application is made with a view to continuing directly from the Bachelor's degree programme to the Master's degree programme. The legal right of admission requires that the application is submitted to Aarhus University following the general application procedures before the relevant application deadline.
As the Master’s degree programme in Corporate Communication (due to government legislation) only admits a limited number of students each year, meeting the admission requirements does not in itself guarantee admission to the programme.
In evaluating qualified applicants, the admissions committee assesses each applicant on the basis of the average mark (i.e. GPA) of the Bachelor’s degree at the time of application. Marks/grades obtained after the application deadline will not be included in the GPA.
The admissions committee assesses each applicant’s marks on the basis of the information provided by diplomas and transcripts.
Below is an outline of the courses
The first semester includes Corporate Communication, Strategic Management in Organisations in a Communicative Perspective and Scientific Methods.
The second semester includes Corporate Communication in Change and Crisis Situations, Stakeholder Relations as well as two electives. The electives may be chosen from the electives offered under the Master’s programme or from the fields of e.g. business administration or language offered under another Master’s programme at Aarhus BSS or at another institution of higher education.
The purpose of this course is to provide students with insights into strategic corporate communication from an external, internal and integrated perspective, focusing on the coordination of such communication in private and public sector companies, organisations and institutions. Topics include corporate branding, value-based communication, communications planning, change communication and crisis communication.
Strategic Management of Organisations in a Communicative Perspective
The purpose of this course is to provide students with insights into structures, functions and developments within the strategic management of private or public sector companies, organisations and institutions, especially from the point of view of corporate communication. Topics include value-based management, image management, project management, crisis management, corporate social responsibility (CSR), corporate governance, organisational theory, organisational psychology, human resource management, change management, knowledge management, organisational learning etc. In addition, students acquire insights into relevant management tools.
The purpose of this course is to provide students with theoretical insights and practical skills in terms of applying valid, scientific methods of argumentation based on scientific traditions and methodological choices.
Corporate Communication in Change and Crisis Situations
The aim of this course is to provide you with the fundamental knowledge of central concepts, models and theories, and of practical tools relating to the strategic work within the fields of change management/communication and crisis management/communication in private and public companies, organisations or institutions.
The purpose of this course is to provide students with insights into stakeholder management and stakeholder mapping, in order to develop competencies in adapting corporate communication to the various needs and expectations of different stakeholders with the aim of establishing strategic stakeholder relations. Topics include stakeholder models, issues management and stakeholder dialogue.
The third semester includes an elective and then you can choose between a number of teaching profiles and a project-based study. The purpose of the profiling part of the programme is to provide students with an opportunity of theoretical as well as practical specialisation within a specific field of corporate communication.
Profile: Integrated Marketing Communication
The purpose of this profile is to provide students with theoretical and practical insights into the types of strategic corporate communication used in connection with integrated marketing communication and public relations in private companies not included in the basic programme. Profile topics include new types of marketing such as trend management and experiential marketing, or marketing in relation to particular segments such as senior marketing.
Profile: HR Communication
The purpose of this profile is to provide you with theoretical and practical insights into HRM and the types of strategic corporate communication used in organisations’ communication with employee stakeholders, in terms of e.g. employer branding, motivation, commitment, psychological contract and organisational networks in a multicultural organisation. Profile topics include a focus on creating a theoretical understanding of key concepts within HRM (i.e. motivation, needs, trust and psychological contract) as well as HRM policies and HRM law. In addition, you will be introduced to a range of HRM dilemmas in various organisational contexts, such as organisational conflicts, restructurings, downsizing, mergers and management conversations.
The purpose of the project-based study is to provide you with the qualifications required to associate practical challenges and problems experienced in connection with an educational stay of your choice with theories and methods within corporate communication. The project-based study focuses on the theories and methods dealt with during the first and second terms of the programme. The profile will provide you with the qualifications required to reflect on and discuss the implications of the theories in terms of practical experience and the implications of the practical experience in terms of the theories.
In your fourth semester you will write your Master's thesis. The topic of your thesis is up to you, but your academic advisor must approve it.
At Aarhus BSS, we conduct research at the highest academic level.
All researchers employed are engaged in research projects covering a wide range of different subjects and focusing on knowledge and skills considered essential for professional business activities in the global marketplace. All faculty have both research and teaching responsibilities, which means that our teaching is continually based on the latest research results.
Aarhus BSS is very internationally oriented. The broad scope of our research activities and educational programmes enable us to attract researchers, teachers, and students from all over the world, and this creates an international environment for research and learning in which academic views are exchanged, experiences are gathered and friendships are formed.
Aarhus University is a leading university in Denmark in building student exchange opportunities. The university encourages all students to spend time studying abroad. Every year, more than 700 students from Aarhus BSS go abroad to participate in exchange programmes around the world at our more than 300 partner universities. About the same number of students from all over the world come to participate in the exchange programme in Aarhus, and this contributes to a truly international learning atmosphere.
The Student Union is in charge of running the Introduction Week for Danish as well as international students. The Introduction Week will guide you through the practical details concerning settling in Aarhus and introduce you to study methods and social life at Aarhus BSS. Recently, the Student Union introduced a so-called Buddy Programme, where new international students are paired with students already studying at Aarhus BSS, long before they arrive in Aarhus.
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This data is derived from AU's 2013/2014 employment survey. This data should not be considered a completely accurate representation of the labour market and job functions for all graduates of the individual degree programmes. It exclusively represents the responses submitted to the survey in the years in question.
Graduates from the Master of Arts in Corporate Communication are readily able to work in national and international companies and organisations as strategic employees at management level.
The work will typically be focussed on communication, public relations, corporate branding, or in connection with a marketing division, in which our graduates have the full responsibility for planning the strategic communication with internal and external stakeholders.
"Not only has Aarhus BSS provided me with an extremely useful education and as such a highly relevant set of theoretic tools, but also an invaluable network, both of which I use to a high degree.
Aarhus BSS' focus on bringing practical aspects into the curriculum is also something that has proved to be of great value. I would definitely recommend this programme to all who have an ambition to work within the fields of marketing and communication. On a less serious but still quite significant note, Aarhus BSS has an unparalleled social life which makes life as a student so much more interesting."
- Jesper Frost, Global Brand Manager B&O, MA in Corporate Communication
The purpose of the Master of Arts in Corporate Communication programme is:
To fulfil this purpose, the student must in the course of the study programme acquire:
(a) knowledge of:
(b) working methods aimed at:
(c) skills within:
Read more about what a number of our alumni work with in their first job after graduation.