CORPORATE COMMUNICATION

Introduction

Today, communication is acknowledged as an integrated, holistic practice which supports and contributes to corporate strategy development. In this connection, it is essential to build and maintain corporate brands and reputations through creating strong stakeholder relationships. In line with this tendency, the two-year master's degree programme in Corporate Communication equips you for becoming excellent communication managers, who can aid organisations in developing, innovating, implementing and measuring corporate communication processes and activities to support strategic efforts while enhancing stakeholder relationships and corporate reputations.

Strategic insight, practical skills

The purpose of the study programme is to provide you with knowledge of central concepts, models and theories related to corporate communication as well as practical skills in the strategic management of corporate communication processes and activities. As a result, you will be qualified to undertake functions within corporate communication at a strategic level.

Comprehensive, nuanced knowledge

You will be equipped with a comprehensive and nuanced theoretical and practical skill-set within corporate communication. Through a number of compulsory courses, you will be introduced to areas such as Corporate Communication, Change Communication, Crisis Communication, Stakeholder Relations and Strategic Management. This will enable you not only to plan and solve comprehensive and complex internal and external communication tasks, but also to critically appraise communicative issues and requirements relating to the strategic management of communication. In the third semester, you can choose electives. Alternatively, you can do a project-based internship where you combine an internship with theoretical seminars. This gives you a unique chance to specialise within your preferred area of interest.

Admission Requirements

  • Admission to the Master’s degree requires a relevant, completed Bachelor’s degree that comprises elements within communication on a level corresponding to for instance the Bachelor’s degree in Marketing Management Communication or International Business Communication – in one language and communication from Aarhus University.
  • Applicants must have passed at least one full year of study (60 ECTS) in relevant communication before applying. The degree must have been conferred by an internationally accredited college or university. Other relevant degrees may come into consideration.

If you hold a degree from another university, you can have your qualifications assessed by Aarhus University, Admission in order to find out if you meet the admission requirements. Please contact ma.admission@au.dk for further information. You can receive a pre-assessment between 1 September and 1 December.

Language requirements

Since English is the language of instruction in all subjects, all applicants are required to document English language qualifications comparable to an 'English B level' in the Danish upper secondary school ('gymnasium'). You can read about documentation of English language qualifications for applicants with non-Danish qualifications here.

Legal right of admission

Students of the Bachelor's degree programme in Marketing management communication and  International Business Communication – in one language and communication at Aarhus University have the right to be admitted to the Master's degree programme in Corporate Communication on the condition that an application is made with a view to continuing directly from the Bachelor's degree programme to the Master's degree programme. The legal right of admission requires that the application is submitted to Aarhus University following the general application procedures before the relevant application deadline. 

Selection criteria

As the Master’s degree programme in Corporate Communication (due to government legislation) only admits a limited number of students each year, meeting the admission requirements does not in itself guarantee admission to the programme.

In evaluating qualified applicants, the admissions committee assesses each applicant on the basis of the average mark (i.e. GPA) of the Bachelor’s degree at the time of application. Marks/grades obtained after the application deadline will not be included in the GPA.

The admissions committee assesses each applicant’s marks on the basis of the information provided by diplomas and transcripts.

Programme Structure

Academic regulations

 

Below is an outline of the courses

1st Year

The first semester includes Corporate Communication, Strategic Management in Organisations in a Communicative Perspective and Scientific Methods.

The second semester includes Change Communication, Crisis Communication and  Stakeholder Relations.

Corporate Communication
The purpose of this course is to provide you with insights into strategic corporate communication from an external, internal and integrated perspective, focusing on the coordination of such communication in private and public sector organisations. Topics include corporate branding, identity and image.  

Strategic Management of Organisations in a Communicative Perspective
The aim of this course is to provide you with insights into classical and critical approaches to strategic management in a communicative perspective. Focus is on developing, implementing and evaluating any corporate strategy with particular reference to managing communication processes.

Scientific Methods
The purpose of this course is to provide you with theoretical insights as well as practical skills in terms of applying valid, scientific methods to corporate communication research based on scientific traditions and methodological choices.

Change Communication
The purpose with the course is to provide you with the qualifications and skills needed to design and implement strategic communication activities related to managing relationships between organisation, management and employees during organisational change. Based on theoretical insights, you develop an understanding of how to contribute to the development of change communication strategies and activities in collaboration with management members.

Crisis Communication
The aim of this course is to qualify you to work strategically, in theory and practice, with issues and issues management, and crises, crisis management and crisis communication. Topics include issues and crises typologies, central stakeholders in issues and crisis situations as well as strategies for planning and managing issues and crisis through communication.

Stakeholder Relations
The purpose of this course is to provide you with insights into stakeholder management and stakeholder mapping, in order to develop competencies in adapting corporate communication to the various needs and expectations of different stakeholders with the aim of establishing strategic stakeholder relations. Topics include stakeholder models, issues management and stakeholder dialogue.

2nd Year

The third semester includes electives combined with the possibility of a project-based internship. Thus, you are provided with the opportunity to specialise theoretically as well as practically within a specific area or field of corporate communication.

Project-Based Internship within Corporate Communication
The purpose of the project-based internship is to provide you with the qualifications required to associate practical challenges and problems experienced in connection with an educational stay of your choice with theories, concepts, models and methods within corporate communication. The project-based internship focuses and builds on the theories and methods dealt with during the first and second semester of the programme. The profile will provide you with the qualifications required to reflect on and discuss the implications of the theories in terms of practical experience and the implications of the practical experience in terms of the theories.

In your fourth semester you will write your Master's thesis. The topic of your thesis is up to you, but your academic advisor must approve it.

Student Life

 

Learning in an International Context

At Aarhus BSS, we conduct research at the highest academic level.

All researchers employed are engaged in research projects covering a wide range of different subjects and focusing on knowledge and skills considered essential for professional business activities in the global marketplace. All faculty have both research and teaching responsibilities, which means that our teaching is continually based on the latest research results.

Aarhus BSS is very internationally oriented. The broad scope of our research activities and educational programmes enable us to attract researchers, teachers, and students from all over the world, and this creates an international environment for research and learning in which academic views are exchanged, experiences are gathered and friendships are formed.

Aarhus University is a leading university in Denmark in building student exchange opportunities. The university encourages all students to spend time studying abroad. Every year, more than 700 students from Aarhus BSS go abroad to participate in exchange programmes around the world at our more than 300 partner universities. About the same number of students from all over the world come to participate in the exchange programme in Aarhus, and this contributes to a truly international learning atmosphere.

Introduction Week and Buddy Programme

The Student Union is in charge of running the Introduction Week for Danish as well as international students. The Introduction Week will guide you through the practical details concerning settling in Aarhus and introduce you to study methods and social life at Aarhus BSS. Recently, the Student Union introduced a so-called Buddy Programme, where new international students are paired with students already studying at Aarhus BSS, long before they arrive in Aarhus.

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Career

Job Functions for Grads

This data is derived from AU's 2013/2014 employment survey. This data should not be considered a completely accurate representation of the labour market and job functions for all graduates of the individual degree programmes. It exclusively represents the responses submitted to the survey in the years in question.

Job Profile and Competencies

Graduates from the Master of Arts in Corporate Communication are readily able to work in national and international companies and organisations as strategic employees at management level.

The work will typically be focussed on communication, public relations, corporate branding, or in connection with a marketing division, in which our graduates have the full responsibility for planning the strategic communication with internal and external stakeholders.



"Not only has Aarhus BSS provided me with an extremely useful education and as such a highly relevant set of theoretic tools, but also an invaluable network, both of which I use to a high degree.


Aarhus BSS' focus on bringing practical aspects into the curriculum is also something that has proved to be of great value. I would definitely recommend this programme to all who have an ambition to work within the fields of marketing and communication. On a less serious but still quite significant note, Aarhus BSS has an unparalleled social life which makes life as a student so much more interesting."

- Jesper Frost, Global Brand Manager B&O, MA in Corporate Communication


Competencies

The purpose of the Master of Arts in Corporate Communication programme is to provide students with the competences needed to:

  • effectively manage an organisation’s corporate communication, i.e. strategic, holistic and integrated communication involving private or public organisations as well as their stakeholders
  • undertake - individually and/or in collaboration with others - relevant management functions and activities within corporate communication
  • participate in developing and implementing corporate strategy and stakeholder relations
  • carry out scientific research related to corporate communication

To fulfil this purpose and acquire the above-mentioned competences, you will, in the course of the study programme, acquire knowledge and skills.

Through the different courses in the progamme, you will obtain advanced theoretical knowledge within:

  • corporate communication as an academic discipline and strategic management practice in both an internal and an external perspective
  • the role and function of corporate communication in the development and practice of strategic management in organisations
  • the role and value of corporate communication in developing and maintaining organisational relations
  • concepts, tools and models used when organising and managing communicative tasks and processes in relation to diverse, specialised corporate communication functions and activities, e.g. organisational change processes and crisis
  • scientific methods for the production, analysis and evaluation of knowledge of relevance for corporate communication

In addition to a solid knowledge based within corporate communication, you will acquire skills in:

  • identifying, critically discussing and reflecting on issues, challenges and dilemmas central to corporate communication practices and processes based on advanced conceptual knowledge
  • analysing and synthesising communicative issues and challenges related to organisations as well as their strategies, contexts and stakeholders
  • developing, implementing and managing highly qualified communication solutions, based on analysis and synthesis
  • engaging in professional interaction with management team members from other areas in order to develop, maintain and innovate corporate strategies and stakeholder relations
  • initiating, designing and managing communicative tasks and processes in relation to diverse, specialised areas, e.g. handling organisational change processes and crisis situations
  • applying relevant scientific methods in order to produce insights within corporate communication

Read more about what a number of our alumni work with in their first job after graduation.