Business Intelligence is about concepts and methods to improve business decision making by using fact-based support systems. Business Intelligence as a discipline consists of several related activities, including data mining, analytical processing and business process improvement.
The programme provides you with in-depth knowledge of methods for analysing data to support decision making and for improving business processes based on business analytics.
The programme provides you with an in-depth knowledge about
How to improve business processes on the basis of business analytics
The courses of the programme will provide you with analytical skills to identify new business opportunities or identify inefficient business processes. The teaching form of the programme encourages student participation and in combination with the final thesis, it provides you with self-management and communication skills.
For more information on structure and courses, check the menu below.
Students that hold a bachelor’s degree in Business Administration or a BSc degree from Business and Social Sciences, Aarhus University can pursue direct admission to MSc programmes in Economics and Business Administration (including the MSc in Economics and Auditing) after they finish their bachelor’s degree programme. Please note that there are specific requirements to the composition of the electives for the Danish Bachelor’s degree in Business Administration and Commercial Law.
Students holding a Graduate Diploma in Business Administration (HD) can also pursue admission to the MSc programmes in Economics and Business Administration. However, it is required that you complete supplementary courses corresponding to 20 ECTS. For information on which supplementary courses you should take please check the overview of supplementary courses for HD (available only in Danish).
If you hold a degree from another university, you can have your qualifications assessed by Aarhus University, Admission in order to find out if you meet the admission requirements. Please contact firstname.lastname@example.org for further information. You can receive a pre-assessment between 1 September and 1 December. The assessment will prioritize the sufficient content of the following subjects and ECTS-points, cf. below.
Quantitative and Qualitative Methods
Managerial economics and Operations Management
Finance and Accounting
Organisation- and Leadership Theory
Additional ECTS points within the abovementioned areas
Total ECTS within Economics and Business Administration
Since English is the language of instruction in all subjects, all applicants are required to provide evidence of their English language proficiency.
In the first semester you follow the prerequisite courses that form the methodological and academic basis for the further study programme.
Business Forecasting is designed to give a solid theoretical and applied background to graduate students in forecasting. The course will not only be a methodology course but equally an applied course in which students will develop skills to approach business life situations critically, evaluate and communicate their findings with ease.
IS Development & Implementation in a Business Context introduces a range of methods and techniques that can be used to understand, plan and execute the processes in which information systems are developed, implemented, evaluated and modified, to enable the student to participate in the development, acquisition and implementation of information systems.
Data Warehousing provides the student with knowledge about the wide variety of database management systems available for a data warehouse solution and how to choose a solution that is relevant for the business intelligence project in question.
R and SQL for Business Analytics provides the student with skills to conduct proper data analysis using some of the most flexible environments available. Focus will be on data management and data manipulation with the purpose of preparing for a statistical analysis.
In the second semester, you follow the specialisation courses of the programme.
Data Mining for Business Decisions teaches students how to work with large datasets and how relationships in such data can be detected with the purpose of transforming data into knowledge. Business applications cover a broad variety ranging from marketing to accounting, logistics and supply chain management.
In Advanced Market Research, the focus is on analytical customer relationship management. The course is devoted to customer-based analysis and predictive modelling with a primary focus on customer lifetime value and customer retention.
Bayesian Networks aim to awake the student's interest of the BN topic, by starting from their level of understanding and putting the subject into perspective by creating instances of its practical value.
Social Network Analytics and Text Mining covers processing and analysis of two types of data, which are increasingly available today; text data (written natural language) and data from social networks. Both types of data require techniques beyond “normal” quantitative methods.
In the third semester, you can choose elective courses within your areas of interest. The courses can be taken either at Aarhus BSS during the semester, at the AU Summer University or at one of our more than 200 partner universities abroad. You can also participate in internship programmes either in Denmark or abroad.
The fourth semester is devoted to the Master's thesis. You may freely choose the topic of the thesis and thereby get a chance to concentrate on and specialise in a specific field of interest. The thesis may be written in collaboration with another student or it may be the result of your individual effort. When the thesis has been submitted, it is defended before the academic advisor as well as an external examiner.
Please note that you must select the specific Master's degree programme, Business Intelligence, in the tabs just above the study diagram!
At Aarhus BSS, we conduct research at the highest academic level.
All researchers employed are engaged in research projects covering a wide range of different subjects and focusing on knowledge and skills considered essential for professional business activities in the global marketplace. All faculty have both research and teaching responsibilities, which means that our teaching is continually based on the latest research results.
Aarhus BSS is very internationally oriented. The broad scope of our research activities and educational programmes enable us to attract researchers, teachers, and students from all over the world, and this creates an international environment for research and learning in which academic views are exchanged, experiences are gathered and friendships are formed.
Aarhus University is a leading university in Denmark in building student exchange opportunities. The university encourages all students to spend time studying abroad. Every year, more than 700 students from Aarhus BSS go abroad to participate in exchange programmes around the world at our more than 300 partner universities. About the same number of students from all over the world come to participate in the exchange programme in Aarhus, and this contributes to a truly international learning atmosphere.
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The specialisation in Business Intelligence gives you the skills to fill positions in market research and customer relationship management, as quality manager, positions focusing on human resource management, and positions focusing on strategic market orientation, among others.
“Form a network and use it. Use your friends to read your application. Learn to write good applications and have a can-do spirit. Start your job seeking while you are writing your master thesis and visit career fairs.” (Msc in Business Intelligence)
Read more about what a number of our alumni work with in their first job after graduation.