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Master's degree programme in Economics and Business Administration - Business Intelligence (MSc)

Introduction

Business Intelligence is basically about concepts and methods to improve business decision making by using fact-based support systems. Business Intelligence as a discipline is made up of several related activities, including data mining, analytical processing and business process improvement. 


The programme provides you with in-depth knowledge of methods for analysing data to support decision-making and for improving business processes on the basis of business analytics.


The programme provides you with an in-depth knowledge about

 

  • Methods for analysing data to support decision making
  • How to improve business processes on the basis of business analytics

The courses of the programme will provide you with analytical skills to identify new business opportunities or identify inefficient business processes. The teaching form of the program encourages student participation and this in combination with the final thesis work will provide you with self-management and communication skills.

Check the menu on your left for more information on structure and courses

Admission requirements

Students that hold a bachelor’s degree in Business Administration or a BSc degree from Business and Social Sciences, Aarhus University can pursue direct admission to MSc programmes in Economics and Business Administration (including the MSc in Economics and Auditing) after they finish their bachelor’s degree programme. Please note that there are specific requirements to the composition of the electives for the Danish Bachelor’s degree in Business Administration and Commercial Law.

Students holding a Graduate Diploma in Business Administration (HD) can also pursue admission to the MSc programmes in Economics and Business Administration. The admission will be conditional on the fulfillment of supplementary courses. If you hold an HD(R) please fill out this form (available only in Danish) to sign up for the supplementary courses. If your hold a different type of HD degree you can apply for the supplementary courses as single subject courses during daytime (Tomplads-ordningen). You can read about deadlines and the application procedure here: www.au.dk. For information on which supplementary courses you should take please check the overview of supplementary courses for HD (available only in Danish).

 

Students that hold a degree from another university

If you hold a degree from another university, you can have your qualifications assessed by Aarhus University, Admission in order to find out if you meet the admission requirements. Please contact ma.admission@au.dk for further information. You can receive a pre-assessment between 1 September and 1 December. The assessment will prioritize the sufficient content of the following subjects and ECTS-points, cf. below.

Quantitative and Qualitative Methods

15 ECTS

Managerial economics and Operations Management

15 ECTS

Marketing

7,5 ECTS

Finance and Accounting

15 ECTS

Organisation-  and Leadership Theory

7,5 ECTS

Microeconomics

5 ECTS

Additional ECTS points within the abovementioned areas

15 ECTS

Total ECTS within Economics and Business Administration

80 ECTS

Language requirements

Since English is the language of instruction in all subjects, all applicants are required to provide evidence of their English language proficiency


Programme structure

PREREQUISITE COURSES

In the first semester you follow the prerequisite courses that form the methodological and academic basis for the further study programme.

Business Forecastingi s designed to give a solid theoretical and applied background to graduate students in forecasting. The course will not only be a methodology course but equally an applied course in that students will develop skills to approach business life situations critically, evaluate and communicate their findings with ease.

IS Development & Implementation in a Business Context introduces a range of methods and techniques that can be used to understand, plan and execute the processes in which information systems are developed, implemented, evaluated and modified to enable the student to participate in the development, acquisition and implementation of information systems.

Data Warehousing provides the student with knowledge about the wide variety of database management systems available for a data warehouse solution and how to choose a solution that is relevant for the business intelligence project in question.

SAS and SQL for Business Analytics provides the student with skills to conduct proper data analysis using some of the most flexible environments available. Focus will be on data management and data manipulation with the purpose to prepare for a statistical analysis.


SPECIALISATION COURSES

In the second semester you follow the specialisation courses of the programme.

Data Mining for Business Decisions teaches students how to work with large datasets and how relationships in such data can be detected with the purpose to transform data into knowledge. Business applications cover a broad range from marketing to accounting, logistics and supply chain management.

In Advanced Market Research the focus is on analytical customer relationship management. The course is devoted to customer base analysis and predictive modelling with a primary focus on customer lifetime value and customer retention.

Bayesian Networks aim to awake the student´s interest into the BN topic by starting from their level of understanding and putting the subject into perspective by creating instances of its practical value.

Project Management: A Practitioners Approach - including PRINCE2 enable students to participate in project-organised work both as a project manager and as a member of the project group.


In the third semester you can choose elective courses within your areas of interest. The courses can either be taken at the school during the semester, at the Summer University or at one of our more than 200 partner universities abroad. You can also participate in internship programmes either in Denmark or abroad.


The fourth semester is devoted to the final thesis. You may choose the topic of the thesis freely and so get a chance to concentrate on and specialise in a specific field of interest. The thesis may be written in collaboration with another student or it may be the result of your individual effort. When the thesis has been submitted, it is defended before the academic advisor as well as an external examiner.

Please note that you must select the specific Master's degree programme, Business Intelligence, in the tabs just above the study diagram!

 

 

Student life

Learning in an international context

At Aarhus BSS, we conduct research at the highest academic level.

All researchers employed are engaged in research projects spanning a wide range of different subjects and focusing on knowledge and skills considered essential for professional business activities in the global market place. All faculty have both research and teaching responsibilities which means that our teaching is continually based on the latest research results.

Aarhus BSS is very internationally oriented. The broad scope of our research activities and educational programmes enable us to attract researchers, teachers, and students from all over the world, and this creates an international environment for research and learning in which academic views are exchanged, experience gathered and friendships formed.

Aarhus University is a leading university in Denmark in building student exchange opportunities. The university encourages all students to spend time studying abroad. Every year, more than 700 students from Aarhus BSS go abroad to participate in exchange programmes around the world at our more than 300 partner universities. About the same number of students from all over the world come to participate in the exchange programme in Aarhus and this contributes to a truly international learning atmosphere.

Follow the student life at Aarhus University

-experienced, photographed and filmed by the students themselves.

With thousands of pictures #yourniversity gives insight into the everyday life as a student at AU; the parties, procrastination, exams and all the other ways you’ll spend your time at university.

 

 

 

Career

Tasks as a graduate

This data is derived from AU's 2013/2014 employment survey. This data should not be considered a completely accurate representation of the labour market and job functions for all graduates of the individual degree programmes. It exclusively represent the responses submitted to the survey in the years in question.

PROFILE OF COMPETENCIES

 The specialisation in business intelligence gives you the skills to fill positions in market research 

and customer relationship management, as quality manager, positions focusing on human resource
management, positions focusing on strategic market orientation, among others.


“Form a network and use it. Use your friends to read your application. Learn to write good applications and have a can-do spirit. Start your job seeking while you are writing your master thesis and visit career fairs”.
(Msc in Business Intelligence)

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Revised 2016.05.18